In BJ Palmer's "A Slip on the Snowy Sidewalk", he presents a method for looking at scale, a way to take an occurrence that is common and then expanding it to represent all of humanity. He called this the Big Idea, and it means taking what each of us does and magnify that over thousands of chiropractors and millions of adjustments. Imagine how far reaching all of our adjusting has been and will be? That is scale!