Choosing your niche isn’t a one time thing, it’s an ongoing process. Ricky and Julia talk about the biggest mistakes and how to change your thinking to avoid them.

“We can’t emphasize enough how crucial it is for YouTube to be able to clearly know who you are targeting.” – Julia

“You never really stop niching. You’re always kind of refining where are at in the space that you are in.” – Julia

00:15  Channel Directions
01:01  Narrow vs Broad
06:14  Avatar Focused
11:09  Outlying Outperformers
12:35  Protecting Your Core
16:20  Should I Be Down or Up?