On this week’s How I Got Here (H.I.G.H.) Podcast, I sit down with Irakli Davarashvili, founder of Promofy, to unpack an incredible journey of creativity, innovation, and relentless problem-solving.

Marcuss has carved out a powerful niche by helping brands and creators scale their presence through smarter content distribution and automated promo systems. His story is a masterclass in building modern tools for a modern creator economy.

We dive into:

How Promofy was built from idea to execution

The challenges of building tech for creators and brands

Lessons on growth, product iteration, and customer feedback loops

Where AI, automation, and creator tools are heading next

If you’re a builder, creator, or entrepreneur navigating today’s digital landscape, this episode is packed with insights you’ll want to take notes on.