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Episode 29: Solving Your Clients' Nightmares: A Guide for Creative Entrepreneurs
In this episode, Mike Janda and Brad Hussey dive into the importance of understanding the distinction between daytime and nighttime problems in sales. They discuss how addressing the emotional 'nighttime problems' of clients can differentiate you from competitors, help in closing deals, and ensure that the solutions offered genuinely meet the client's deeper needs. The episode includes role-playing scenarios, practical examples, and a fun segment where Brad and Mike score each other's problem-solving approaches.
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About Two Pixels Off (Podcast)
Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!
Learn More: https://twopixelsoff.com
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Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises.
Learn More: https://wixstudio.com
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Connect with Mike Janda
Website: https://michaeljanda.com
Community: https://morecreativeacademy.com
Instagram: https://instagram.com/morejanda
YouTube: https://youtube.com/morejanda
LinkedIn: https://linkedin.com/in/morejanda
Courses: https://morejanda.teachable.com
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Connect with Brad Hussey
Website: https://www.bradhussey.ca/
Community: https://creativecrewcommunity.com/
X: https://twitter.com/bradhussey
Facebook: https://facebook.com/bradhussey
LinkedIn: https://linkedin.com/in/bradhussey
Instagram: https://instagram.com/bradhussey
YouTube: https://www.youtube.com/@CreativeCrewCommunity
View all episodes
By Michael Janda and Brad Hussey
5
2020 ratings
In this episode, Mike Janda and Brad Hussey dive into the importance of understanding the distinction between daytime and nighttime problems in sales. They discuss how addressing the emotional 'nighttime problems' of clients can differentiate you from competitors, help in closing deals, and ensure that the solutions offered genuinely meet the client's deeper needs. The episode includes role-playing scenarios, practical examples, and a fun segment where Brad and Mike score each other's problem-solving approaches.
*******
About Two Pixels Off (Podcast)
Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!
Learn More: https://twopixelsoff.com
*******
Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises.
Learn More: https://wixstudio.com
*******
Connect with Mike Janda
Website: https://michaeljanda.com
Community: https://morecreativeacademy.com
Instagram: https://instagram.com/morejanda
YouTube: https://youtube.com/morejanda
LinkedIn: https://linkedin.com/in/morejanda
Courses: https://morejanda.teachable.com
*******
Connect with Brad Hussey
Website: https://www.bradhussey.ca/
Community: https://creativecrewcommunity.com/
X: https://twitter.com/bradhussey
Facebook: https://facebook.com/bradhussey
LinkedIn: https://linkedin.com/in/bradhussey
Instagram: https://instagram.com/bradhussey
YouTube: https://www.youtube.com/@CreativeCrewCommunity