Two Pixels Off

Unlock the secret to irresistible headlines! In this episode of 'Two Pixels Off', Brad Hussey and Michael Janda reveal proven formulas that turn simple words into attention-grabbing hooks. Whether it's listicles, comparisons, or the captivating 'What They Don't Tell You' approach, get ready to master the art of headlines that pull your audience in from the first glance!

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Struggling with sales as an introvert? In this episode of "Two Pixels Off," Mike Janda and Brad Hussey dive deep into a challenge faced by many creative entrepreneurs: overcoming introversion. Whether you're naturally shy or find social interactions draining, mastering the art of relationship building is crucial for your business growth. Learn actionable tips and strategies for breaking out of your shell, improving your networking skills, and building valuable connections.

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Why saying yes to the right projects could be your biggest game-changer! Join Mike Janda and Brad Hussey in this episode of Two Pixels Off as they reveal 8 powerful reasons to take on work beyond just the paycheck—from boosting your portfolio to unlocking unexpected opportunities.

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About Two Pixels Off (Podcast)

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Freelance business feeling a little slow? In this episode of Two Pixels Off, Michael Janda and Brad Hussey share their top strategies to turn downtime into opportunity. From upgrading your portfolio to harnessing the power of social media, they reveal actionable steps to keep your freelance business thriving no matter what!

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What makes freelancing a real business? In this episode of Two Pixels Off, hosts Michael Janda and Brad Hussey delve into the core aspects of running a real creative business versus merely winging it. They discuss the importance of having a business vision, defining goals and objectives, understanding financials, and much more.

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Can you count on your hands how many freelance mistakes you've made since you started? In this episode of Two Pixels Off, Mike Janda and Brad Hussey delve into the most common freelance mistakes and how to avoid them. From pricing clarity to building client relationships, they cover it all in a dynamic 30-second hot take format. This episode is not only informative but also packed with fun competitive banter.

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Is finding the right niche the secret to thriving as a creative entrepreneur? In this episode of Two Pixels Off, hosts Mike Janda and Brad Hussey tackle the big question: Should you niche down your business to stand out in a crowded market? Whether you say "niche" or "niche," this episode will help you understand the importance of narrowing your focus to improve your marketing and business strategy.

We explore the benefits and potential pitfalls of niching down, how to research and validate your target market, and why being specific can give you a competitive edge. Brad and Mike also share real-world examples, including a humorous yet insightful discussion on targeting barbecue restaurants. Plus, discover how you can manage multiple niches without diluting your efforts.

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Should you offer discount in your creative services pricing? In this episode of Two Pixels Off, Mike Janda and Brad Hussey dive into the intricacies of discounting prices in creative services. They discuss when and how to use discounting as a strategy, the risks involved, and how to do it ethically and effectively. Hear personal anecdotes, practical advice, and get insights into keeping your business profitable while offering incentives to clients.

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Ever wondered what is the most effective way to bill a client and break down projects into systematic production phases? In this episode of Two Pixels Off, Mike Janda and Brad Hussey discuss how this technique can help both freelancers and agencies achieve smoother projects. By using clear design project phases and SOPs, freelancers can provide clarity, improve payment schedules, and ultimately increase project value for clients. Brad and Mike share personal experiences and practical tips for implementing phased production processes in various project types, from web design to logo creation. Plus, they offer expert advice on handling client expectations and setting business terms.

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What are the essentials of critiquing design? Want to know how an art director critique's design work? Join Mike Janda and Brad Hussey in this episode of Two Pixels Off, where they delve into "The Ultimate Guide to Critiquing Design." From mastering eye-flow and typography to understanding the intricate details of visual hierarchies, Mike and Brad share practical tips and industry secrets to help you critique design like a pro. Learn to critique with an art director's eye and elevate your design work to the next level.

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About Two Pixels Off (Podcast)

Connect with Mike Janda

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