Two Pixels Off

Should you offer discount in your creative services pricing? In this episode of Two Pixels Off, Mike Janda and Brad Hussey dive into the intricacies of discounting prices in creative services. They discuss when and how to use discounting as a strategy, the risks involved, and how to do it ethically and effectively. Hear personal anecdotes, practical advice, and get insights into keeping your business profitable while offering incentives to clients.

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Ever wondered what is the most effective way to bill a client and break down projects into systematic production phases? In this episode of Two Pixels Off, Mike Janda and Brad Hussey discuss how this technique can help both freelancers and agencies achieve smoother projects. By using clear design project phases and SOPs, freelancers can provide clarity, improve payment schedules, and ultimately increase project value for clients. Brad and Mike share personal experiences and practical tips for implementing phased production processes in various project types, from web design to logo creation. Plus, they offer expert advice on handling client expectations and setting business terms.

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What are the essentials of critiquing design? Want to know how an art director critique's design work? Join Mike Janda and Brad Hussey in this episode of Two Pixels Off, where they delve into "The Ultimate Guide to Critiquing Design." From mastering eye-flow and typography to understanding the intricate details of visual hierarchies, Mike and Brad share practical tips and industry secrets to help you critique design like a pro. Learn to critique with an art director's eye and elevate your design work to the next level.

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What is 'Triple Threat' pricing for creative freelancers and how will it make you more money? In this episode of Two Pixels Off, Mike Janda and Brad Hussey explain the Triple Threat model, using musical theatre's singing, dancing, and acting to show how offering three types of services or packages can work for clients. They share relatable examples and practical tips for freelancers and small agencies. Watch now to learn how to use package pricing methods to create a pricing safety net, increase your prices, and price with confidence to grow your business.

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Dive deep into the importance of personal branding for creative freelancers and agency owners. Enjoy a bubbly drink and join Mike Janda and Brad Hussey while they tackle the hardest social media quiz and discussing the critical role of brand attributes. Discover how to harness your unique attributes to cut through the noise and make your mark in content marketing. Don't miss this insightful episode packed with data, laughter, and actionable tips to elevate your brand strategy and influencer marketing. Get ready to become the face of your brand!

About Two Pixels Off (Podcast)

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Uncover what clients are truly seeking from creative entrepreneurs—it isn't just logos and websites. Join Brad Hussey and Mike Janda on 'Two Pixels Off' as they cover selling strategies, sales psychology, and maximizing ROI. Discover how to sell conversion-focused designs, build brand loyalty, and ensure successful product launches. Plus, get tips on standing out in a competitive market.

About Two Pixels Off (Podcast)

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Explore the essentials of selling and the sales process, focusing on sales funnels tailored for creative entrepreneurs. Join Mike Janda and Brad Hussey in this episode of Two Pixels Off as they break down the different stages of the sales funnel—awareness, consideration, and decision—and share actionable strategies like content creation, social media engagement, and email marketing to effectively capture and nurture potential clients.

About Two Pixels Off (Podcast)

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In this episode of the 'Two Pixels Off' podcast, Mike Janda and Brad Hussey chat about a big challenge for every creative entrepreneur: finding clients fast when money's tight. They share personal stories, practical tips, and strategies for everything from leveraging recent clients to tapping into freelance marketplaces. You'll learn about understanding the sales funnel, diving into networking opportunities, and even using competitive research to snag new projects. This episode is packed with advice on sales, lead generation, finding clients, selling, and client acquisition to help creative entrepreneurs stay afloat during tough times.

About Two Pixels Off (Podcast)

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So you're solo freelancing... can't decide how and if you should scale your business? In this episode of 'Two Pixels Off,' co-hosts Mike Janda and Brad Hussey chat about the pros and cons of different creative business models: freelancing, boutique agencies, and full-scale agencies. They share their own stories and industry insights, covering key topics like income potential, managing overhead, building a personal brand, and finding that sweet spot between work and life. Whether you're into freelancing, running an agency, or dreaming of being a digital nomad, this episode has got you covered with tips on business growth, scaling, and hiring.

About Two Pixels Off (Podcast)

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Ever dealt with bully clients from hell??? In this episode of 'Two Pixels Off,' Mike Janda and Brad Hussey dive into the tricky world of handling creative freelance business clients. They chat about the difference between tough clients and outright client bullies, sharing personal stories and practical tips on handling scope creep, managing expectations, dealing with unrealistic deadlines, and why solid contract clauses are a must. Plus, they emphasize the importance of saying no to bad clients to keep your selling game strong.

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About Two Pixels Off (Podcast)

Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!

Learn More: https://twopixelsoff.com

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Connect with Mike Janda

Website: https://michaeljanda.com

Community: https://morecreativeacademy.com

Instagram: https://instagram.com/morejanda

YouTube: https://youtube.com/morejanda

LinkedIn: https://linkedin.com/in/morejanda

Courses: https://morejanda.teachable.com

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Connect with Brad Hussey

Website: https://www.bradhussey.ca/

Community: https://creativecrewcommunity.com/

X: https://twitter.com/bradhussey

Facebook: https://facebook.com/bradhussey

LinkedIn: https://linkedin.com/in/bradhussey

Instagram: https://instagram.com/bradhussey

YouTube: https://www.youtube.com/@CreativeCrewCommunity