In this episode, Mike Janda and Brad Hussey dive into the importance of understanding the distinction between daytime and nighttime problems in sales. They discuss how addressing the emotional 'nighttime problems' of clients can differentiate you from competitors, help in closing deals, and ensure that the solutions offered genuinely meet the client's deeper needs. The episode includes role-playing scenarios, practical examples, and a fun segment where Brad and Mike score each other's problem-solving approaches.

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If you're a creative entrepreneur looking to master the art of selling, this episode of Two Pixels Off is for you... Hosts Mike Janda and Brad Hussey dive deep into powerful sales formulas that can transform your business. From PAS to FAB, BAB to PPPP, they break down each formula with real-world examples and actionable insights. You'll also hear why having a strong website is crucial for marketing and how to apply these formulas ethically in web design, marketing services, and email campaigns.

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Learn how to boost your creative service revenue with expert upselling and downselling strategies. Discover the AIDA copywriting formula, the power of personalization, and how to create irresistible offers. This episode of Two Pixels Off is packed with actionable tips for creative entrepreneurs. Ever wondered how top copywriters hook you from the first word and keep you reading until the sale? In this episode of Two Pixels Off, Brad and Mike break down the AIDA copywriting formula, revealing the secrets to crafting irresistible sales copy that converts. They also explore the art of creating effective offers for creative services, from upsells to downsells, and introduce the powerful "triple threat" model: Done For You, Done With You, and Do It Yourself. Plus, you'll enjoy some fun banter and quirky anecdotes, like Mike's amusing discovery of Brad's bent pinkies. This episode is equal parts insight and entertainment!

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Unlock the secret to irresistible headlines! In this episode of 'Two Pixels Off', Brad Hussey and Michael Janda reveal proven formulas that turn simple words into attention-grabbing hooks. Whether it's listicles, comparisons, or the captivating 'What They Don't Tell You' approach, get ready to master the art of headlines that pull your audience in from the first glance!

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Struggling with sales as an introvert? In this episode of "Two Pixels Off," Mike Janda and Brad Hussey dive deep into a challenge faced by many creative entrepreneurs: overcoming introversion. Whether you're naturally shy or find social interactions draining, mastering the art of relationship building is crucial for your business growth. Learn actionable tips and strategies for breaking out of your shell, improving your networking skills, and building valuable connections.

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Why saying yes to the right projects could be your biggest game-changer! Join Mike Janda and Brad Hussey in this episode of Two Pixels Off as they reveal 8 powerful reasons to take on work beyond just the paycheck—from boosting your portfolio to unlocking unexpected opportunities.

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Freelance business feeling a little slow? In this episode of Two Pixels Off, Michael Janda and Brad Hussey share their top strategies to turn downtime into opportunity. From upgrading your portfolio to harnessing the power of social media, they reveal actionable steps to keep your freelance business thriving no matter what!

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What makes freelancing a real business? In this episode of Two Pixels Off, hosts Michael Janda and Brad Hussey delve into the core aspects of running a real creative business versus merely winging it. They discuss the importance of having a business vision, defining goals and objectives, understanding financials, and much more.

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Can you count on your hands how many freelance mistakes you've made since you started? In this episode of Two Pixels Off, Mike Janda and Brad Hussey delve into the most common freelance mistakes and how to avoid them. From pricing clarity to building client relationships, they cover it all in a dynamic 30-second hot take format. This episode is not only informative but also packed with fun competitive banter.

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Is finding the right niche the secret to thriving as a creative entrepreneur? In this episode of Two Pixels Off, hosts Mike Janda and Brad Hussey tackle the big question: Should you niche down your business to stand out in a crowded market? Whether you say "niche" or "niche," this episode will help you understand the importance of narrowing your focus to improve your marketing and business strategy.

We explore the benefits and potential pitfalls of niching down, how to research and validate your target market, and why being specific can give you a competitive edge. Brad and Mike also share real-world examples, including a humorous yet insightful discussion on targeting barbecue restaurants. Plus, discover how you can manage multiple niches without diluting your efforts.

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