Two Pixels Off

In this episode of 'Two Pixels Off', Michael Janda and Brad Hussey chat about the ins and outs of client management for creative entrepreneurs. They stress the importance of qualifying clients because not every project deserves a 'yes'. They dish out tips on dealing with bad clients, bully clients, and difficult clients, and why it's smart to be picky about who you work with. They talk about analyzing the client, project, and budget before diving in and highlight the barbecue method for managing leads and projects. They also emphasize slowing down the sales process for better results and setting realistic expectations with clients about budgets and outcomes. You'll hear some funny stories about client experiences that show why handling bad clients the right way is so important. Plus, they share insights on engaging clients in a discovery process, the importance of multiple touchpoints in the sales cycle, and how to up your selling game while mastering the art of saying no to bad clients.

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About Two Pixels Off (Podcast)

Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!

Learn More: https://twopixelsoff.com

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Learn More: https://wixstudio.com

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Connect with Mike Janda

Website: https://michaeljanda.com

Community: https://morecreativeacademy.com

Instagram: https://instagram.com/morejanda

YouTube: https://youtube.com/morejanda

LinkedIn: https://linkedin.com/in/morejanda

Courses: https://morejanda.teachable.com

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Connect with Brad Hussey

Website: https://www.bradhussey.ca/

Community: https://creativecrewcommunity.com/

X: https://twitter.com/bradhussey

Facebook: https://facebook.com/bradhussey

LinkedIn: https://linkedin.com/in/bradhussey

Instagram: https://instagram.com/bradhussey

YouTube: https://www.youtube.com/@CreativeCrewCommunity

In this episode, of Two Pixels Off, Michael Janda and Brad Hussey dive into the art of nailing the perfect elevator pitch for selling creative services and design. They chat about different strategies, like pinpointing your target market's problems or starting with a problem that needs solving, and how these can amp up your sales pitches. They also talk about making your pitches sound natural and tailoring them for different audiences. With a mix of practical advice and some fun Canadian slang, this episode is loaded with tips for creative freelancers and agency owners looking to sharpen their pitching skills and boost their sales.

About Two Pixels Off (Podcast)

Connect with Mike Janda

Connect with Brad Hussey

In this episode, Michael Janda and Brad Hussey dive into the often overlooked but critical topic of burnout, particularly in the area of creative entrepreneurship. They share personal stories about hitting rock bottom due to self-inflicted stress, high activity levels, and creative blocks. Both recount their journeys of overcoming these meltdowns by finding a balance between their work and personal lives, managing investment yield, and prioritizing self-care. They also touch on the importance of scheduling, and how giving yourself space and grace can lead to peace and renewed drive.

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About Two Pixels Off (Podcast)

Connect with Mike Janda

Connect with Brad Hussey

Sell benefits, not features is a lie! Let's discuss the age old marketing strategy of features vs. benefits. Why are people teaching to sell benefits not features? What makes your business unique? What are the benefits the client have to gain from working with you? What are the features that will make a customer choose you over your competition? In this conversation with Michael Janda and Brad Hussey, the importance of highlighting both benefits and features in creative businesses was discussed. Understanding the difference between features and benefits is crucial in creating effective marketing strategies. Mike and Brad also discussed various marketing strategies for differentiating products, focusing on the importance of understanding the target audience's emotional needs and preferences.

About Two Pixels Off (Podcast)

Connect with Mike Janda

Connect with Brad Hussey

What buyer objections are common in the creative services industry, and how do experts like Brad Hussey and Michael Janda tackle them? How can you address concerns about price, quality, timeline, and customer experience? What strategies can help overcome client hesitations? Dive into this episode to find out how to navigate client budget constraints, create flexible solutions, and maintain professional integrity while turning objections into opportunities.

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About Two Pixels Off (Podcast)

Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!

Learn More: https://twopixelsoff.com

*******

Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises.

Learn More: https://wixstudio.com

*******

Connect with Mike Janda

Website: https://michaeljanda.com

Community: https://morecreativeacademy.com

Instagram: https://instagram.com/morejanda

YouTube: https://youtube.com/morejanda

LinkedIn: https://linkedin.com/in/morejanda

Courses: https://morejanda.teachable.com

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Connect with Brad Hussey

Website: https://www.bradhussey.ca/

Community: https://creativecrewcommunity.com/

X: https://twitter.com/bradhussey

Facebook: https://facebook.com/bradhussey

LinkedIn: https://linkedin.com/in/bradhussey

Instagram: https://instagram.com/bradhussey

YouTube: https://www.youtube.com/@CreativeCrewCommunity

How can you land high-value creative projects? What factors do freelance clients consider when deciding whether to work with you? Is price the only thing that matters? And how do you compete with established creative agencies or freelancers?

In this fourth episode of "Two Pixels Off," Michael Janda and Brad Hussey discussed what influences clients' purchasing decisions and why price shouldn't be the sole deciding factor. They explained that clients consider many elements, forming a pyramid with price at the base. This means freelancers and agencies should prioritize other factors such as quality, relationships, and craftsmanship to build trust and loyalty. They also offered tips on where to focus to stand out and compete successfully with larger industry players.

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About Two Pixels Off (Podcast)

Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!

Learn More: https://twopixelsoff.com

*******

Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises.

Learn More: https://wixstudio.com

*******

Connect with Mike Janda

Website: https://michaeljanda.com

Community: https://morecreativeacademy.com

Instagram: https://instagram.com/morejanda

YouTube: https://youtube.com/morejanda

LinkedIn: https://linkedin.com/in/morejanda

Courses: https://morejanda.teachable.com

*******

Connect with Brad Hussey

Website: https://www.bradhussey.ca/

Community: https://creativecrewcommunity.com/

X: https://twitter.com/bradhussey

Facebook: https://facebook.com/bradhussey

LinkedIn: https://linkedin.com/in/bradhussey

Instagram: https://instagram.com/bradhussey

YouTube: https://www.youtube.com/@CreativeCrewCommunity

How do you increase prices for creative services? Are you scared to rock the boat and ask for more money? In this episode of Two Pixels Off, Michael Janda and Brad Hussey discusses strategies for increasing freelance design prices using the concept of supply and demand. Sharing their experiences on how to price correctly by tracking and analyzing wins and losses overtime to improve revenue and profits - this is a must-listen to if you want to grow and scale your freelance and creative agency business.

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About Two Pixels Off (Podcast)

Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!

Learn More: https://twopixelsoff.com

*******

Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises.

Learn More: https://wixstudio.com

*******

Connect with Mike Janda

Website: https://michaeljanda.com

Community: https://morecreativeacademy.com

Instagram: https://instagram.com/morejanda

YouTube: https://youtube.com/morejanda

LinkedIn: https://linkedin.com/in/morejanda

Courses: https://morejanda.teachable.com

*******

Connect with Brad Hussey

Website: https://www.bradhussey.ca/

Community: https://creativecrewcommunity.com/

X: https://twitter.com/bradhussey

Facebook: https://facebook.com/bradhussey

LinkedIn: https://linkedin.com/in/bradhussey

Instagram: https://instagram.com/bradhussey

YouTube: https://www.youtube.com/@CreativeCrewCommunity

Overcome the fear of hiring, master delegation, and learn how to turn rejection into a stepping stone for success. Join Mike and Brad as they discuss paradigm shifts and strategies to help you scale your freelance business or creative agency.

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About Two Pixels Off (Podcast)

Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!

Learn More: https://twopixelsoff.com

*******

Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises.

Learn More: https://wixstudio.com

*******

Connect with Mike Janda

Website: https://michaeljanda.com

Community: https://morecreativeacademy.com

Instagram: https://instagram.com/morejanda

YouTube: https://youtube.com/morejanda

LinkedIn: https://linkedin.com/in/morejanda

Courses: https://morejanda.teachable.com

*******

Connect with Brad Hussey

Website: https://www.bradhussey.ca/

Community: https://creativecrewcommunity.com/

X: https://twitter.com/bradhussey

Facebook: https://facebook.com/bradhussey

LinkedIn: https://linkedin.com/in/bradhussey

Instagram: https://instagram.com/bradhussey

YouTube: https://www.youtube.com/@CreativeCrewCommunity

Be passionate? Hire good people? Be organized? Yada yada yada. We’ve all heard the standard stuff that people need to do to build a good business. Join Mike Janda and Brad Hussey as they discuss a few of the critical “non-standard” stuff that will help you run a creative business and be a more successful entrepreneur. 

Mike and Brad kickoff the episode introducing themselves and setting the tone for the upcoming episodes of the new podcast, Two Pixels Off and then launch into an actionable conversation about specific things you need to do to run a better freelance business or creative agency.

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About Two Pixels Off (Podcast)

Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!

Learn More: https://twopixelsoff.com

*******

Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises.

Learn More: https://wixstudio.com

*******

Connect with Mike Janda

Website: https://michaeljanda.com

Community: https://morecreativeacademy.com

Instagram: https://instagram.com/morejanda

YouTube: https://youtube.com/morejanda

LinkedIn: https://linkedin.com/in/morejanda

Courses: https://morejanda.teachable.com

*******

Connect with Brad Hussey

Website: https://www.bradhussey.ca/

Community: https://creativecrewcommunity.com/

X: https://twitter.com/bradhussey

Facebook: https://facebook.com/bradhussey

LinkedIn: https://linkedin.com/in/bradhussey

Instagram: https://instagram.com/bradhussey

YouTube: https://www.youtube.com/@CreativeCrewCommunity

Hey there, welcome to Two Pixels Off – the go-to podcast for creative folks hustling to make their biz dreams a reality. Mike Janda and Brad Hussey are spilling all the beans on how to rock your creative business.

We're talking real talk here – from nailing your marketing game to selling like a boss, smashing those projects out the park, and pricing your work like a pro. And guess what? We're not holding anything back.

So, grab your favorite notebook 'cause you're gonna wanna jot down these golden nuggets. Whether you're a seasoned pro or just starting out, we've got loads of game-changing advice to level up your hustle.