Two Pixels Off

Why Most Freelancers Underprice Websites (and How to Fix It) - Episode 49

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🔹 Welcome back to Two Pixels Off!

In this episode, Mike Janda and Brad Hussey break down the essential process of scoping a website project—a crucial skill for freelancers, web designers, and creative agencies.

Website projects can be highly profitable—if scoped correctly. If not, they can be a financial disaster. Learn how to price your work, define project requirements, and ensure you're not leaving money on the table when selling websites to clients.

🔥 What’s in This Episode?
  • The importance of website scoping and why it determines your profitability.
  • How to position yourself as an expert and sell high-value websites.
  • The sales process for creative services, from qualification to closing the deal.
    • đź’ˇ Episode Highlights:
    • Why scoping a website starts with client objectives—not page count.
    • How to use pricing flexibility to land high-value projects.
    • The real value of speed: Why faster doesn’t mean cheaper.
    • E-commerce pitfalls: Avoid getting trapped by SKU complexity.
    • How modern no-code tools like Wix Studio are revolutionizing web development.
      • 🔑 Key Takeaways for Freelancers & Agencies:
      • Never start with "how many pages?"—Start with what the client wants to achieve.
      • Scope the project accurately to avoid getting underpaid or overworked.
      • Use Wix Studio’s AI-powered tools to streamline website creation.
      • Charge for value, not hours—being faster doesn’t mean lowering your price.
      • Understand platform limitations & security risks when selecting a tech stack.
      • E-commerce websites require more than just a store page—plan for product variations, SKUs, and customization.

        • đź”— Additional Resources:

        About Two Pixels Off (Podcast)

        Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!
        Learn More: https://twopixelsoff.com


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        Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises.
        Learn More: https://wixstudio.com


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        Connect with Mike Janda

        Website: https://michaeljanda.com
        Community: https://morecreativeacademy.com
        Instagram: https://instagram.com/morejanda
        YouTube: https://youtube.com/morejanda
        LinkedIn: https://linkedin.com/in/morejanda
        Courses: https://morejanda.teachable.com


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        Connect with Brad Hussey

        Website: https://www.bradhussey.ca/
        Community: https://creativecrewcommunity.com/
        X: https://twitter.com/bradhussey
        Facebook: https://facebook.com/bradhussey
        LinkedIn: https://linkedin.com/in/bradhussey
        Instagram: https://instagram.com/bradhussey
        YouTube: https://www.youtube.com/@CreativeCrewCommunity

         

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        Two Pixels OffBy Michael Janda and Brad Hussey
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