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Episode 29: Understanding the value of UX research


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In episode 29, Cathi, Jackie & Monique discuss the value of UX research. Many designers, including larger agencies, have difficulties ‘squeezing’ user research into a project, because clients prefer to immediately jump to the visual part of design. But what is the value of UX research?

List of used terms
  • UX research
    User eXperience research. Find out how people feel when they use your product.
  • UI
    User Interface. The visual part of a digital product that people see when they use it.
  • Related interesting reads or resources
    • Just Enough Research, by Erika Hall
      Start doing good research faster than you can plan your next pitch.
    • Exposure is key to evidence-based decision making for product teams. Presentation for WPVIP- BigWP – 2020, by Cathi Bosco
      Why speculate about the people we are building and designing for? Our teams need a deep understanding of their needs and their environments.
    • What Proactive User Research Looks Like, by Jared Spool – UIE Articles
    • Unsplash plugin for WordPress by XWP
    • ...more
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      rethink.fmBy Cathi Bosco

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