Tune in to this episode to learn how financial services companies are using the affiliate model to promote their products and what opportunities lie ahead for those in the affiliate space who want to partner with them.

We talk with Marilyn Valace, Regional Director at Impact about how financial services companies are leveraging the affiliate model to market their products and services.

Show Notes

• How SaaS platforms have contributed to the changing landscape of the performance marketing industry
• How financial services providers are leveraging the affiliate model and why they’ve been slower to adopt this form of marketing compared with retail and e-commerce companies
• Important things financial services companies must consider when choosing partners (agency, technology, etc.) and publishers
• Types of publishers financial services companies tend to work with
• How SaaS platforms have made it more feasible for financial service providers to take advantage of the affiliate model
• The role Dodd-Frank, the Consumer Financial Protection Bureau (CFPB) and other compliance mandates play in how financial services companies approach their affiliate marketing programs
• Opportunities on the horizon for financial services companies and performance marketing partners looking to work with them
• Three things agencies and affiliates need to know if they want to work with financial services companies

 

Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.