Golf is experiencing a boom and savvy operators—particularly those running eatertainment venues—can capitalize. Luke Elvy, PGA Tour broadcaster, voice of the game PGA Tour 2K21, and vice president of media at aboutGOLF, stopped by the podcast on his way to the Masters at Augusta National. After trying out an aboutGOLF simulator for himself, he became one of the brand's ambassadors. Shorty thereafter, he became their VP of media. Luke and David talk about the "Mercedes" of golf simulators, how investing in them can pay off for operators, and more. Visit aboutGOLF to learn more about their simulators, check out their aG Locker app on the Apple App Store, and follow Luke on Twitter as he covers the Masters. To connect with with the Bar Hacks podcast, visit @barhacks, and connect with David at @david.ex.machina. Cheers!