Crafting, understanding, and defining your brand is an important exercise for content creators. Ricky & Nathan discuss who or what decides what your brand is and things to consider as you are working to develop your brand identity.

“Your brand is every aspect of your business and how people engage with you and how they feel when they engage with you.” -Ricky

01:12  “You Have No Say…”
05:19  Adapting Your Brand
10:35  Brand Connect & Audience Shift
16:45  Your Brand is More Than Your Topic
29:02  Confidence & Taking Your Space