Welcome to Agency Therapy (brought to you by The Boarderline) – where marketing battle scars meet brutally honest advice. This week, Julie Matzen and Marcy Massura tackle the eternal startup question: build custom or buy off-the-shelf? Spoiler: Shopify isn't always the answer. Plus, we put a fictional functional beverage brand on the couch and debate lifestyle branding vs. science-led messaging. Stop overthinking and start launching