The Boarderline

Today's guest Chris Barry Abrams, business life coach and therapist, talks about toxic work cultures and how leaders can make a difference.  

Julie and Marcy are getting into the messy, honest truth about AI—what's working, what's not, and how to actually use it without losing your authenticity. 

Welcome to Agency Therapy (brought to you by Boarderline), where marketing veterans Marcy and Julie get real about the industry's biggest frustrations. This week: the timesheet debate that never ends. They dive into why billable hours make everyone lie, how tracking time kills trust with clients, and why PR firms are still stuck in activity report hell. Plus, Julie goes off about clients who ignore expert advice, and they both share war stories about who gets credit for ideas in meetings. Spoiler: it all comes out in the wash... or does it?

Welcome to Agency Therapy (brought to you by The Boarderline), where marketing veterans Julie and Marcy dish on the wild world of agency life. This week: the massive Omnicom-IPG merger that's shaking up the industry, why AI anxiety is real (but maybe overblown), and war stories from the trenches. Plus, they tackle a listener question about being stuck in tactical execution hell while everyone else gets the strategy credit. Expect brutal honesty, a healthy dose of "just quit," and zero corporate BS. If you've ever worked at an agency, you'll feel seen. If you haven't, consider this your warning.

Welcome to Agency Therapy (brought to you by The Boarderline) –  Julie and Marcy swap war stories from the trenches of agency life—from pitch meetings interrupted by furniture deliveries to the most mortifying Zoom moments of the pandemic era. Plus: what happens when clients steal your ideas, the truth about making things "go viral," and why getting fired might actually be the universe doing you a favor. Real talk for anyone who's survived (or is currently surviving) agency chaos.

Welcome to Agency Therapy (brought to you by The Boarderline) – where we cut through the BS with decades of agency experience. This week, Julie Matzen and Marcy Massura get real about being a "client anthropologist" in marketing. Spoiler: Understanding actual human behavior matters more than your fancy AI tools. We break down why AI can't read emotions (yet), why empathy still wins in strategy, and what happens when an entire generation grows up with algorithms making their decisions. Bottom line: data is great, but human judgment? Irreplaceable.

Welcome to Agency Therapy (brought to you by The Boarderline) – where marketing battle scars meet brutally honest advice. This week, Julie Matzen and Marcy Massura tackle the eternal startup question: build custom or buy off-the-shelf? Spoiler: Shopify isn't always the answer. Plus, we put a fictional functional beverage brand on the couch and debate lifestyle branding vs. science-led messaging. Stop overthinking and start launching

Welcome to Agency Therapy (brought to you by The Boarderline). Marcy Massura and Julie Matzen discuss the impact of AI on the creative industry, the benefits of a four-day workweek, and the challenges of navigating career growth within a company. They also examine the significance of brand evolution and the impact of AI on business transformation.

Welcome to Agency Therapy (brought to you by The Boarderline). In this engaging conversation, Marcy Massura and Julie Matzen explore their experiences in the agency world, discussing the competitive culture, the challenges of billable hours, and the evolution of PR and advertising. They delve into gender dynamics, ageism, and the importance of reading the room in professional settings. The duo also brainstorms ideas for audience engagement, including a segment for listeners to submit questions for advice.