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Episode 3: Always Ask Why
Main Topic: Begin with 'Why' for any project at your attraction. Involving marketing early on to help with the 'Why' makes the entire process more efficient.
References: "Purple Cow" by Seth Godin and "Start with Why" by Simon Sinek.
News:
PGAV Attraction of the Non-attraction: https://content.yudu.com/web/2r8b9/0A2rlk8/DestinologyFeb2018/html/index.html?refUrl=http%253A%252F%252Fwww.inparkmagazine.com%252Fpgav-fight-for-attendance%252F
When Marketing Is A Waste Of Time & Money -> “When businesses focus on marketing before really figuring out what they are marketing and why anyone should care, they struggle to find new clients.”
https://www.forbes.com/sites/piasilva/2018/02/28/when-marketing-is-a-waste-of-time-money/#365053f26882
Think Like a Journalist
References: "Purple Cow" by Seth Godin and "Start with Why" by Simon Sinek.
News:
PGAV Attraction of the Non-attraction: https://content.yudu.com/web/2r8b9/0A2rlk8/DestinologyFeb2018/html/index.html?refUrl=http%253A%252F%252Fwww.inparkmagazine.com%252Fpgav-fight-for-attendance%252F
When Marketing Is A Waste Of Time & Money -> “When businesses focus on marketing before really figuring out what they are marketing and why anyone should care, they struggle to find new clients.”
https://www.forbes.com/sites/piasilva/2018/02/28/when-marketing-is-a-waste-of-time-money/#365053f26882
Think Like a Journalist
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By Haunted Attractions Network
4.8
3131 ratings
Main Topic: Begin with 'Why' for any project at your attraction. Involving marketing early on to help with the 'Why' makes the entire process more efficient.
References: "Purple Cow" by Seth Godin and "Start with Why" by Simon Sinek.
News:
PGAV Attraction of the Non-attraction: https://content.yudu.com/web/2r8b9/0A2rlk8/DestinologyFeb2018/html/index.html?refUrl=http%253A%252F%252Fwww.inparkmagazine.com%252Fpgav-fight-for-attendance%252F
When Marketing Is A Waste Of Time & Money -> “When businesses focus on marketing before really figuring out what they are marketing and why anyone should care, they struggle to find new clients.”
https://www.forbes.com/sites/piasilva/2018/02/28/when-marketing-is-a-waste-of-time-money/#365053f26882
Think Like a Journalist
References: "Purple Cow" by Seth Godin and "Start with Why" by Simon Sinek.
News:
PGAV Attraction of the Non-attraction: https://content.yudu.com/web/2r8b9/0A2rlk8/DestinologyFeb2018/html/index.html?refUrl=http%253A%252F%252Fwww.inparkmagazine.com%252Fpgav-fight-for-attendance%252F
When Marketing Is A Waste Of Time & Money -> “When businesses focus on marketing before really figuring out what they are marketing and why anyone should care, they struggle to find new clients.”
https://www.forbes.com/sites/piasilva/2018/02/28/when-marketing-is-a-waste-of-time-money/#365053f26882
Think Like a Journalist
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