Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council.

Episode 3: email metrics, KPIs and measuring success

Hosted by Lili Boev,  email geek and director of client success at Vuture, with guest speaker Steve Kemish, Managing Partner at Junction Agency.

They discuss:

·         How to measure email success

·         Challenges with email metrics

·         The fallacy of benchmarking

·         Delivery rates

·         Testing

Find out more about the Email Council and the DMA, here.