This time around hosts Komal Helyer and Gavin Laugenie interview Adam Farquharson from Movable Ink. They tap into the topic of how brands can ramp up real-time personalisation, why not everyone is using it and testing to optimize performance during the tenth instalment of the 'My Dog Ate My Email' podcast.

You'll discover:

Our host Lili talks with Catherine Loftus, Head of Marketing at Trustedhousesitters about how email has supported their customer journey and helped grow their business.

Listen to:

· Discover how Trustedhousesitters’ managed to get buy-in to support her email program from other teams within Trustedhousesitters· How has email creative evolved over the years

· Learn how to fully optimise an email program

· Hear Catherine Loftus, Head of Marketing at Trustedhousesitters discuss the challenges they’ve faced and how they’ve dealt with them

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council.

My Dog Ate my Email Episode 8: Email Creative

In this episode, Lili is joined by Dan Lack, Head of Digital at Growth Track, and Elliot Ross CEO of Taxi for email.

We are talking about email creative.  We cover:

Here are links to some of the resources covered in this episode.

Find out more about the Email Council and the DMA, here.

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council.

My dog ate my email episode 7: The death of email 

In this episode, Lili talks with Kate Barrett, Founder of e-focus Marketing about the death of email, or the lack thereof.

They talk about why it’s the way you use it that’s dead. About how building an effective strategy is the key to keeping your email program alive.

They also talk about some of the differences and similarities between B2B and B2C marketing. This along with what each can learn from the other.

Find out more about the Email Council and the DMA, here.

Hosted by Lili Boev,  email geek and Director of Client Success at Vuture, with guest Susanna Chaplin, Managing Director at ESBConnect. 

We talk about:

Find out more about the Email Council and the DMA, here.

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council.

With special guest(s): the DMA's Email Council.

In this episode, Lili posed a question to the members of the Email Council – If 91% of marketers see email as a key strategic channel, why is it so hard to engage CMOs in a conversation about email?

Click play to hear the DMA Email Council's answers and insights.

Find out more about the Email Council and the DMA, here.

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council with guests Nick Crawford, CRM and automation consultant, and Gavin Laugenie, Head of Strategy and insights, dotdigital.

This episode tackles a few questions, like:

· What's s the difference between personalisation and segmentation?

· Why it's important?

· At what point does it become creepy?

Find out more about the Email Council and the DMA, here.

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council.

Episode 3: email metrics, KPIs and measuring success

Hosted by Lili Boev,  email geek and director of client success at Vuture, with guest speaker Steve Kemish, Managing Partner at Junction Agency.

They discuss:

·         How to measure email success

·         Challenges with email metrics

·         The fallacy of benchmarking

·         Delivery rates

·         Testing

Find out more about the Email Council and the DMA, here.

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council.

My dog ate my email, episode 2: Deliverability keeps me up at night

Hosted by Lili Boev, self-professed email geek and director of client success, Vuture, with guest speaker Steve Henderson, head of deliverability, Emarsys

Find out more about the Email Council and the DMA, here.

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council.

My dog ate my email, episode 1: Life after GDPR

Episode one tackles GDPR concerns with guest speakers, Lili Boev, self-professed email geek and director of client success, Vuture; Jenna Tiffany, founder and strategy director, Let’s Talk Strategy; and Steve Henderson, head of deliverability, Emarsys.

You’ll hear about:

·      The impact of GDPR on email marketing

·      The misconceptions surrounding GDPR

·      The organisational culture shift it has created

Find out more about the Email Council and the DMA, here.