Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council with guests Nick Crawford, CRM and automation consultant, and Gavin Laugenie, Head of Strategy and insights, dotdigital.

This episode tackles a few questions, like:

· What's s the difference between personalisation and segmentation?

· Why it's important?

· At what point does it become creepy?

Find out more about the Email Council and the DMA, here.