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Episode 5: Why it's so Hard to Engage CMOs about Email
Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council.
With special guest(s): the DMA's Email Council.
In this episode, Lili posed a question to the members of the Email Council – If 91% of marketers see email as a key strategic channel, why is it so hard to engage CMOs in a conversation about email?
Click play to hear the DMA Email Council's answers and insights.
Find out more about the Email Council and the DMA, here.
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By DMA
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Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council.
With special guest(s): the DMA's Email Council.
In this episode, Lili posed a question to the members of the Email Council – If 91% of marketers see email as a key strategic channel, why is it so hard to engage CMOs in a conversation about email?
Click play to hear the DMA Email Council's answers and insights.
Find out more about the Email Council and the DMA, here.