Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council.

My dog ate my email episode 7: The death of email 

In this episode, Lili talks with Kate Barrett, Founder of e-focus Marketing about the death of email, or the lack thereof.

They talk about why it’s the way you use it that’s dead. About how building an effective strategy is the key to keeping your email program alive.

They also talk about some of the differences and similarities between B2B and B2C marketing. This along with what each can learn from the other.

Find out more about the Email Council and the DMA, here.