Hussain Mehmood is the founder of MarketLytics and currently leads measurement strategy & analytics solutions as Principal Consultant. He has over 10 years of analytics strategy & engineering experience. He has worked with clients in over 32 countries building high impact analytics solutions for some of the fastest-growing startups, e-commerce, and media companies in the world. In this conversation, I talk with Hussain about making big data accessible, practical application of AI/ML, and the role of technology in data.

For show notes and more resources, please visit https://beyondinsights.practicoanalytics.com/