Last episode we ran out of time for Key Performance Indicators (KPIs) scenarios. Today we’re back to finish the conversation and tackle what we didn’t get the chance to cover in Episode 2. Will Doug and Jess get through everything in time? Let’s give them a shot!
 

• Scenario 1: We've got a newly hired marketing manager at an organization that has really never done demand gen marketing. There's no baseline data and we're working from a blank slate. The CEO wants the marketing manager to put KPIs together. Where do you start? 
• Scenario 2: We consistently putout content on our blog, monthly newsletters, and premium content. Our sales team uses our content for outreach. We're not clear whether or not the content is effective. What KPIs can we use to track the effectiveness of all the content we're creating? 
• Scenario 3: We have an experienced sales team who hits their number, meaning they hit their closed revenue goal. We have internal goals to grow the business by 10x. What KPIs can we put in place for the sales organization to help drive that? 
• Scenario 4: We have recently had a drop in customer retention. What KPIs can we put in place to help understand what's causing the retention issue?

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