Lisa Branson joins our podcast today to discuss her expertise on all things name buying and prospect mining. She pulls no punches, and provides insight on just what it takes to succeed in this space.

Lisa has over 22 years of experience in the higher education space, and has gained valuable insight along the way.

In this episode Lisa and Jay have a very engaging conversation on cross platform marketing, predictive modeling, the need for acquiring attributable data to make the right marketing decisions, and much more! Be sure to tune in and check out the entire episode. 

About enrollmentFUEL

enrollmentFUEL is on a mission to create more effective and efficient Student Search communications and cutting-edge digital strategies. The company has extensive expertise in geo-demographic research, predictive modeling, creative design and messaging, CRM implementations, and all aspects of digital advertising (IP targeting, retargeting, geotargeting, geo-framing, matchBACK™, etc.). With proprietary technology and innovative thinking, enrollmentFUEL provides successful outcomes and actionable insight to the people who recruit people. For more information, please visit enrollmentfuel.com.