Neill Duffy is Chief Executive & Founder of 17 Sport - a purpose-driven B Corp specialising in impact marketing at the intersection of sport and business. Neill was born in South Africa, so experienced first-hand possibly the best example in our lifetime of how sport can positively impact societal change during the early 1990s, when the end of apartheid coincided with his home nation hosting the Rugby World Cup. It was a transformational moment for many South Africans including Neill, who was able re-evaluate his own role and opportunity within the business of sports marketing, finding his own true purpose to help make the world a better place through the power of sport.

Recommended reading

Books

Legacy Sport by Neill Duffy, Fabien Paget & Jo Ramsay https://www.amazon.co.uk/Legacy-Sport-Business-Social-Good/dp/1620064030

Articles

17 Sport 2022-23 B Corp Impact Report: https://www.17-sport.com/blog/our-b-corp-impact-report

‘The Future of Leadership for Conscious Capitalism’ by Barrett C. Brown, Ph.D: https://www.peaqpartners.com/wp-content/uploads/2017/10/MetaIntegral_Brown_The-future-of-leadership-for-conscious-capitalism_20131018.pdf

‘Why Developing Conscious Leadership Is Essential To Future-Shaping’ by Albana Vrioni: https://www.forbes.com/sites/forbescoachescouncil/2022/08/01/why-developing-conscious-leadership-is-essential-to-future-shaping/

Website links

17 Sport https://www.17-sport.com/

Learn more about your ad choices. Visit podcastchoices.com/adchoices