Michelle Murphy, The CEO of Legal Loft, assists small businesses and creatives with trademarks, contracts, copyrights, and business formations in order to secure and protect their businesses. She has helped over 100 businesses defend themselves legally and ensure their legacy for future generations. Michelle's goal is to help small businesses overcome their apprehensions about legal matters.

In this episode, she discusses intellectual property, copyrights, patents and how it applies to Online Fitness Coaching businesses.

Episode Highlights:

·  A simple way to remember the difference between trademarks, copyrights and patents.

·  The importance of your policies and procedures in contracts as well as the contingencies if things start to fall apart with a client.

·  What to expect when applying for trademarks, and timeline to anticipate.

·  Make sure you have the right disclaimers on your website. And 1 example as a take-away.

·  Risks and potential problems if you infringe on someone’s intellectual property.

Relevant Links:

Trademark Search - https://tmsearch.uspto.gov