<p>Dentsu’s EVP, Head of Programmatic, Jen Scheel joins The Agency Road Show this week to discuss the right way to operate a programmatic practice, centralized buying vs. the federated approach, and what keeps her up at night.</p>

Dentsu’s EVP, Head of Programmatic, Jen Scheel joins The Agency Road Show this week to discuss the right way to operate a programmatic practice, centralized buying vs. the federated approach, and what keeps her up at night.

Episode 3 – The Evolution of Agency Programmatic Buying with Dentsu￼

Advertising Week and OpenX talk with leading agency voices across digital media to provide a deep dive on the evolving role of agencies and how the 21st century agency fits into today’s advertising landscape.

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Episode 3 – The Evolution of Agency Programmatic Buying with Dentsu

Episode 3 – The Evolution of Agency Programmatic Buying with Dentsu