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The Agency Road Show
The Agency Road Show episodes
- Episode 4 – Agency Transformation with Initiative
Jen Dass, Chief Transformation Officer at Initiative joins The Agency Road Show today to discuss her role, agency transformation, addressability, and more.
29 min - Episode 3 – The Evolution of Agency Programmatic Buying with Dentsu
Dentsu’s EVP, Head of Programmatic, Jen Scheel joins The Agency Road Show this week to discuss the right way to operate a programmatic practice, centralized buying vs. the federated approach, and what keeps her up at night.
22 min - Episode 2 – Growing a Global Holding Company with OMD
This week, we speak with Luke Lambert, Chief Activation Officer, OMD USA, who discusses how agencies buy media.
33 min - Episode 1 – Growing a Global Holding Company with Publicis
We interview Jay Askinasi, Chief Growth Officer at Publicis Groupe, talking about how Publicis continues to grow.
32 min
About The Agency Road Show
From the publisher's feed
Advertising Week and OpenX talk with leading agency voices across digital media to provide a deep dive on the evolving role of agencies and how the 21st century agency fits into today’s advertising…
landscape.