Do you ever experience "AH-HA" moments when running on the treadmill or taking a shower? At ODEA, we call these moments of brilliance "treadmill thoughts." We were curious as to why this happens to so many of us and it turns out there is science behind it. Our President, Patty, explores the default mode network and how it effects our brains.

Episode 3- Treadmill Thoughts

We’re Team ODEA, a group of strategists, technologists and creatives that believe marketing is energizing. It’s not board room meetings and tactics that lack results. It’s innovative, strategic, imaginative and BOLD! Our mission is to make marketing approachable and actionable for all businesses, regardless of product, service or industry. 

Each episode of Brain Lava unpacks a different element of marketing or tech. We share our thoughts as marketers and ask for yours too.

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We’re Team ODEA, a group of strategists, technologists and creatives that believe marketing is energizing. It’s not board room meetings and tactics that lack results. It’s innovative, strategic, imaginative and BOLD! Our mission is to make marketing approachable and actionable for all businesses, regardless of product, service or industry. Each episode of Brain Lava unpacks a different element of marketing or tech. We share our thoughts as marketers and ask for yours too.

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Episode 3- Treadmill Thoughts

Episode 3- Treadmill Thoughts