Brain Lava

We decided to shake things up a bit and share “BOLD Marketing We Admire” in a fresh way – a podcast! This fun episode features all members of team ODEA sharing the details on their BOLD pick.

You've got questions. We've got answers. The Entrepreneur and Family Business Council hosted a free conference call, "Helping You Deal With COVID-19: Ask the Strategic Partners Conference Call". Each of the EFBC's Strategic Partners provided guidance for these difficult times in areas spanning law, finance, marketing (that's us!), IT, accounting, insurance, HR and banking. Weren't able to attend the virtual meetup? We've got you covered. Find the answers to your business related COVID-19 questions here.

There’s no better way of explaining why it’s important to keep content simple on marketing assets like a good food analogy. Check out this week’s episode where Patty is joined by ODEA graphic designer, Stephanie to talk about two things we love: keeping content digestible and Portillo’s chocolate cake.

In this week’s episode, we’re excited to have Andrea Durfey, marketing and communications strategist, join ODEA President, Patty Rioux! Andrea’s been in marketing for nearly thirty years with a brain full of insights she’s ready to share. On this episode, Patty and Andrea discuss marketing in 2020 and three areas businesses should focus their marketing efforts.

Welcome to season two of Brain Lava! We’re so excited to be back and kicking off this week’s episode with one of our favorite “Patty-isms”, Marketing is a marathon, not a sprint. But sometimes you have to hit pause on a project and take some time to retool before you get back in the race. And that’s okay! Take a listen to this week’s episode to hear how ODEA is using this very advice to take Brain Lava to the next level.

You may be feeling the heat of uncertainty about website and mobile app accessibility after a recent court case regarding ADA and digital assets was in front of the US Supreme Court. But don’t sweat it. We're working closely with our friends at fjorge Digital, one of our dev teams, to stay up-to-date and keep you informed.

This week on Brain Lava, Joe Barsness of fjorge Digital joins us to explain the slightly confusing WCAG, share best practices and give us some tools for helping determine the accessibility of your website.

If your organization changes its name and/or logo there are A LOT of places and items to update with the new brand. Some are more obvious like your website and email address. But what about all the little things? Voicemail box recordings. Internal documents. Office Signage. The list goes on! In Episode 40 of Brain Lava, Liz Fidanovski, Executive Director of the Entrepreneur and Family Business Council, joins ODEA President Patty Rioux to share her experience of living through a recent rebrand.

Conferences. Love ‘em or hate ‘em? We’ve experienced the ups and downs of educational conferences we’ve learned one thing: it’s the presenters that make or break the experience. Swanky venues and swag bags bursting with goodies can only take you so far. In Episode 39 of Brain Lava, ODEA President Patty shares her three requests of conference speakers.

We were recently asked how to best approach someone you don’t know on LinkedIn. Our answer is simple: act like a human! Just because you’re online, it doesn’t mean normal behaviors get tossed out the window. Be yourself and find a natural way to connect and build a relationship with a potential customer or business partner. Listen to Episode 38 of Brain Lava to learn more!

Think you’ve got marketing all figured out? So did ODEA intern, Anna… until she started working for us. Joined by president Patty, our marketing intern discusses three things that surprised her about the marketing world in episode 37 of Brain Lava!