Brain Lava

 Brands have signature logos, signature taglines and, increasingly, signature sounds. Tune in to Brain Lava to hear ODEA Prez, Patty Rioux, share her thoughts on why brands need to invest in sounds even more as voice search and voice assistants keep changing in the marketing world. 

 Podcasts are growing in popularity – fast! Edison Research found that in 2018, 26% of Americans listened to podcasts monthly. So why haven’t you started yours? If you’re on the fence about podcasting, we’re sharing three reasons you should consider getting in on the action! 

Welcome to a very special edition of Brain Lava! On this episode, we’re jazzing things up a bit. Not only can you listen to us on this podcast episode, but we’ve also created a handy-dandy “Top SEO Tips” presentation! To view the presentation while you listen, click here.

 Less is more. We apply this thinking to everything from putting on cologne to driving in Chicago traffic. On this week’s episode, we’re sharing why you should keep that lesson in mind when it comes to everything from your content to your ideas to running your biz. 

Thinking about your next website and the engine that’s going to drive it? Stuck between an open source or a proprietary content management system (CMS)? You’re in luck! On this week’s episode of Brain Lava, we’re talking about the differences between the two.

Social media for business can seem overwhelming, especially if you’re brand new to the social platform world. In this week’s episode of Brain Lava, we’re sharing three lessons we’ve learned at ODEA wile navigating the world of social media for B2B businesses -- including our own!

Learning styles are important – especially when you want to help educate your audience. Who better to talk through the big three learning styles than ODEA Project Manager, Sue Lattea? With 20 years of experience as an educator and a textbook writer, Sue knows a thing or two about learning styles and how to use and leverage them effectively.

Swag matters! Or does it? Listen to this week’s episode to find out from Patty, Megan and Stephanie if swag is something you should be thinking about!

On this episode, we’re speaking out for those that don’t have a voice. Those that are stretched and skewed to their limits without complaint. We’re speaking up for images and logos and sharing how to properly resize them!

To us, statistics are like donuts, there’s really no such thing as too many. But fear not, this week we’re only serving up nine stats that will totally blow your mind. From cold calls, to websites, to sales to the ever-growing YouTube – these nine stats run the gamut.