On the third edition of Pipeline to Profitability service industry leader Allan Ferguson is joined from Dallas, Texas by Service Roundtable CEO and Founder Matt Michel! Matt is a highly successful and respected business leader, marketer, engineer and writer who discusses with Allan a variety of topics in a wide-ranging interview. Amongst other topics Allan and Matt examine ways to becoming a marketing expert, using pricing as a secret weapon and the one American trend Australian businesses must be aware of! If you're after a podcast perfect for increasing your marketing knowledge, you've come to the right place!