It’s so easy to fall into this trap when you craft copy for your sales or services page.

You’re proud of your offering. You want to tell your soulmate clients all about what they get. I get it. But, they are not *really* interested in the pdf workbooks and the coaching calls. I mean, that is important and needs to be included in your sales or services page. But, you also need to include the benefits of your offering to your soulmate clients. This is key. Yet many people miss it in their copy.

There is what speaks to the hearts and minds of your soulmate clients. It sounds easy on the face of it, but you may find it more challenging to master when you craft your copy. I take you through this in today’s episode. 

By the time you have finished listening, you will discover:

• The difference between features and benefits.
• A worked example of what features and benefits can be.
• Why it is important to include the benefits in your copy.

Links/resources

• Alison’s instagram
• Alison's website
• Copy Queens’ Facebook Group
• Wait list for Wellness Copy Queens
• Free resource: 5 ways to craft copy in your authentic voice 

Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_

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Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].

I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 

Thank you so much for being here. 

I’ll see you in the show next week…..

Own your message and be you x