Jess and Doug get into some surface level information on red work and blue work (more on this in a future episode). The main, overarching topic that you'll be listening to today is all about how people are messing up (or f-ing up) RevOps because they're always looking at things through the lends of efficiency.

Questions discussed in this episode: 

• How does focusing on efficiency make you stuck? Why is it a bad thing to be focused on efficiency?
• Why do you think there is such a focus on efficiency?
• What does red work and blue work mean?

Don't miss Doug's HOT TAKE: salespeople are less good today, but it isn't their fault to a large degree.

If you're liking the show, please make sure to subscribe and share it with your friends and/or coworkers. Follow us on Twitter: @dougdavidoff, @JessDCardenas & @demandcreator to receive updates on when new episodes publish or to get other great insights. You can also watch the video version of the show on our page. Thanks for watching and remember you can't solve your upstream problems, downstream.