What really differentiates you as a professional or business? If all you are selling is your service, you are losing in the big picture.

There is a lot of parity in the creative services industry. Talent is at an all-time high it seems if one takes a look at places such as Dribbble, Behance or Instagram. We have to find a way to stand out fromt the crowd.

In this episode of Halftime, Adam discusses the benefits of positioning, focusing on vertical markets versus horizontal markets and gives a few pointers on how to make yourself stand out from the talented crowd by writing a positioning statement.

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Our next guest is TJ Harley, founder of Harley Creative. Before founding his own design company, TJ was a creative director at the Collegiate Licensing Company, a division of IMG, where he lead branding and creative on over 200 IMG clients.

Be sure to follow Adam and the podcast on Twitter, as well as on Dribbble.

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