In this episode, Mike and Adam discuss all things reinvention. This is a concept that has been getting a lot of attention lately and a perfect topic for today's ecosystem. Knowing your ideal clients is key. Knowing that they can and will change is critical. Being able to recognize when the factors in our ecosystem will cause the our client types to change is invaluable. This leads to the need to reinvent to keep progress moving and to stay ahead of any negative trends. Hope this helps!