Do you know how hard it is to craft a headline about a guy who spends his time writing headlines?

Introducing Brian Clark, founder of Copyblogger Media, is down right nerve wracking. I don’t even want to type anymore, that’s how badly I think I’m going to get criticized.

I digress.

Here are a few headlines that danced around my head:

“Episode 30: Watch Brian Clark ride a Unicorn and throw a kitten” or “Episode 30:  Jeff Bridges as Copyblogger founder Brian Clark” and lastly “Episode 30: Guy blogs, builds million dollar WordPress company”

Enough! Let’s get to the show!

Interview with Brian Clark founder of Copyblogger Media

Watch on YouTube

Listen to the audio version

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Know, Like and Trust

Know, like and trust.

This is the mantra of the Copyblogger team and my takeaway from this interview.

It’s not your PHP chops, Photoshop skills or the size of your WordPress team — it’s that folks know you, like you and trust you.

Forget sales revenue for a moment. Forget building a massive WordPress website. It’s about forging the relationship of a client that will stay with you and work with you for years to come.

Not just a one off project.

Here’s the way I see it — if you’re spending time applying this mantra, chances are you’re also going feel the same way about the client.

Working together will be frictionless. There won’t be awkward talk about payment or timeline. You won’t have that weighted feeling when the client e-mails in for a new project update. The relationship you created doesn’t have room for negative feelings — this is how you do business now.

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