Some brands are just… known. People play Ping Pong, not table tennis and I simply have never heard someone say “have you tried Bing’ing it yet” on purpose… Sometimes the name simply becomes synonymous with the category…

Amazon is amongst the largest names not just in Tech but in business full-stop… and one of the many products that got them there is a simple slab of plastic with a black-and-white display and a name that is indeed synonymous with the category.

Let’s face it, you see someone reading a book on the subway and there’s not folded paper in their hands, they’re probably using a Kindle…

The development of the Kindle product line has been one of slow, steady iteration on a few key themes: Provide an easy-on-the eyes display attached to a seemingly endless battery and get them in people’s hands as cheaply as possible.

This year though, something new arrived… with a sizably larger display, non-symmetrical stance, and a pen floating to one side, today we’re taking a good look at Amazon’s newest entry, the Kindle Scribe…