In this episode of Zero to CEO, I speak with experience designer Geoff Thatcher about how AI is transforming storytelling and the future of immersive experiences. Geoff shares how tools like ChatGPT, Midjourney, and Grok are already changing how experience designers create, but the real revolution is just beginning. We dive into the new GAME ON! AI Experience at the College Football Hall of Fame, which puts guests directly into the story as players, coaches, and fans across 775 college football teams. Geoff explains how AI allows experiences to become more personal, interactive, and human, unlocking levels of immersion never before possible and shaping the next era of storytelling in theme parks, museums, and beyond.