<p>One product can't be sold to everyone. You need to tailor your product or service to your audience. As Esther reminds us in this episode: “You can’t be everyone’s cup of tea, or you’d be a mug”.</p>

One product can't be sold to everyone. You need to tailor your product or service to your audience. As Esther reminds us in this episode: “You can’t be everyone’s cup of tea, or you’d be a mug”.

Episode 306 - One Size Fits All

Helping small businesses understand more about marketing and how it works so they can grow their businesses. Each Monday morning, Esther and Melanie share their tips and advice so you can improve your marketing efforts. They also bring on guests with specific niche knowledge so you know who to turn to when you need them. Subscribe so you never miss an episode.

**Winner of Digital Women Podcast of the Year 2023**

Business

Marketing

Helping small businesses understand more about marketing and how it works so they can grow their businesses. Each Monday morning, Esther and Melanie share their tips and advice so you can improve your marketing efforts. They also bring on guests with specific niche knowledge so you know who to turn to when you need them. Subscribe so you never miss an episode. **Winner of Digital Women Podcast of the Year 2023**

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Episode 306 - One Size Fits All

Episode 306 - One Size Fits All