The Monday Morning Marketing

Planning ahead is a great habit to get into. Planning one quarter ahead is about as far in advance as Esther and Melanie recommend because you never know what's around the corner. Listen in to this episode for some top tips on what to include and how to plan out your marketing.

There are so many options out there for software to help us in the day to day running of our business but how can you know what’s good and what’s not? In this episode, Esther and Melanie talk about some of the software they use regularly and others they’ve tested recently to help you get an idea if it’ll work for your needs. PD. These are not platforms that pay our duo. These are just honest consumer reviews.

In this episode, Esther and Melanie give you practical tips and advice to help you network more effectively. Whether it's doing your homework beforehand or jotting down information about your new contacts, you're sure to hear something that's useful for you.

As you grow your business, you may be considering hiring a part-time or full-time member of staff. Or maybe you're considering firing a member of staff or simply parting company due to less work or a mutual agreement. Whatever the circumstances, Esther and Melanie discuss some of the things you need to consider before hiring, firing or letting go of staff.

A sense of humour is a good thing to have and if you can incorporate it into your marketing you will be able to relate better with your audience. In this episode, Esther and Melanie discuss the virtue of adding humour and not always being so corporate or straight talking in your marketing. How do you add your sense of humour to your online presence?

In this episode, Esther and Melanie talk to Xandrina Allday, Author of Dear Social Media Manager and award-winning International Social Media Speaker. Xandrina has spoken at industry leading social media conferences such as SocialDay and the International Social Media Summit. She is the Founder of Social Retreats, offering social media training and retreats and has been working across social media and marketing roles since 2015. She is currently leading the social media team and efforts for LabX Media Group brands.

We all want to look our best, right? But can we look "too good"? When we share photos of ourselves online, we're all tempted to touch them up - remove the double chin, the fly away hairs etc. But when we take it to the extreme people may be left wondering who we are when we meet them face to face. The same could be said about our products. Are you guilty of this?

Have you ever wondered what details to consider when building your customer avatar (aka customer persona)? In this episode, Esther and Melanie give you the full breakdown of things to think about, as well as some tips that work for them when they design content for their avatars. Be sure to let them know what works for you.

LinkedIn is a vastly untapped resource for many businesses. The platform has a newsletter feature built in that is something all users should implement and Ella tells us why in this week's episode. Do you use the LinkedIn newsletter feature? We'd love to hear your experience of it.

Social Media can sometimes feel like a place filled with complaints, struggles and even sadness. In this episode, Esther and Melanie discuss how to use Social Media for good and overcome the trolls, the negativity and more.