In this 5th anniversary episode of The Monday Morning Marketing Podcast, Esther and Melanie talk to the Queen of Facebook, Mari Smith about using AI in social media marketing.

Are you using AI? Tell us about your experiences with it.

With the rise of AI in 2024, that was an easy thing to predict that will continue to influence marketing in 2025 but what else will be big? In this episode, Esther and Melanie are joined by lots of special guests giving their marketing predictions for 2025. Do you agree or disagree? What would you add?

2FA, or 2 Factor Authentication is a security system that requires two different forms of identification in order to access something. It is a necessity these days to protect your online assets using 2FA (although Esther has a lot to rant about it). Listen in to the various methods you can doubly protect your business online, especially your social media accounts.

What is personal branding and why is it important? In this episode, Esther and Melanie are joined by Christine Gritmon to discuss this topic. Are you focusing on building your personal brand? Maybe it's something you should think about for 2025.

Lead magnets are a great way to let people see how much knowledge you have or how you can help them, or they can be used to give a discount on their next purchase. Whatever you offer as part of your lead magnet, it's important to have one. In this episode, Esther and Melanie discuss lots of different options on what you can use as a lead magnet and they also let you know why they're important. Let us know which option you go for after listening to the episode.

In this episode, we’re diving into the exciting world of live shopping with Eitan Koter, a seasoned expert in e-commerce and digital transformation. With a wealth of experience helping brands connect with audiences in innovative ways, Eitan shares his insights on how live shopping is reshaping the retail landscape, building authentic customer connections, and driving real-time engagement. Whether you're a business owner or a digital enthusiast, you won’t want to miss this fascinating conversation!

We all know how quickly the world of marketing and social media moves, so when it comes to the latest trends, newest platforms etc, is it important to keep up or is it simply impossible? That's what Esther and Melanie discuss in this episode of the podcast. We can all find ourselves struggling to keep up with the latest trends or even unsure how to use them in your business, but have you ever considered starting your own?

Podcasting is a great way to get your message out and have your voice heard. The barriers to entry are low, so what's stopping you? In this episode, Esther and Melanie speak to fellow podcaster Aoife O'Brien about podcasting and more. Take a listen and let us know if you will start a podcast.

There are a number of reasons why people buy your products and services. In this episode, Esther and Melanie break down some of the reasons why people buy as they focus on consumer behaviour - the psychology behind the purchase. Grab a pen and paper and get writing notes to help you.

Graphic design is an important element of your marketing. In this episode, Esther and Melanie talk to Ange Lyons of Lyons Creative about all things design, including Canva! Listen in for some real nuggets of information you can implement today.