Ever wondered about how to create your own podcast for your business? In this episode, Esther and Melanie describe what they did, their top recommendations to get started and also a few things they would do differently if they were to do it all again. If you want a more detailed plan, head to our Etsy store and download the e-Book "How to Start a Podcast".

The Internet feels saturated with content these days, so how can you stand out from the crowd? That's what Dave Levin talks to Esther and Melanie about in this episode. He gives tips and advice so grab your notebook and pen to jot them all down.

What would they be and why? There are so many marketing channels available to small business owners these days it can be difficult to know where to focus your time and attention. In this episode, Esther and Melanie answer with theirs and you might be surprised by some of their responses. What would yours be and why? Tell us your top three.

In this episode, the duo chat about the methods and strategies you might want to consider when it comes to keeping your customers.

What is your onboarding like for your customers? This can aid your ongoing relationship with the customer and help you upsell and cross sell. Have a listen for tips today.

PR doesn’t have to be costly, as Sara McCracken points out in this episode, but it does have to be part of your marketing strategy. In this episode, Esther and Melanie ask the questions you want answered about PR. Stick around to the end of the episode for all the great tips Sara gives.

SEO (Search Engine Optimisation) and AEO (Answer Engine Optimisation) both help you get found online by your potential clients. In this episode, Esther takes you through the differences and how to start implementing them this week.

Content creation is probably the most time-consuming role of a marketer. In this episode, Melanie outlines this rule and how you can use it to help make your content easier and faster. Be sure to have a pen and paper ready.

You can find her blog on her website: https://www.stomp.ie/post/using-the-10-4-1-rule-for-social-media

This time Melanie speaks to Phil Mershon, author of "Unforgettable," discussing how to create memorable event experiences. He shares insights from Social Media Marketing World on engaging attendees, attracting speakers, planning logistics, and the importance of staff training and collaboration to ensure a positive customer journey.

In what has become tradition, here are the marketing predictions that Esther and Melanie think will be game changers this year. Plus, it’s the 6th anniversary episode!! Thanks for listening. Let us know what you think will be big in marketing in 2026.

Automations help ease your workload but where should you start? That’s what Esther and Melanie discuss with Linda Monahan, The Habit Boss, in this episode, along with what you can automate and how to set them up.