You've heard the old addage - "never work with children or animals" - but does it still hold true today? Social media posts containing children, animals, or both tend to do very well in terms of views and engagement but are they something you should be adding into your strategy? That's what Esther and Melanie discuss today.

If you want to make money from marketing then this episode is for you. Esther talks to Niki Hutchison about what to do and what not to do when it comes to generating an income from marketing. Grab your notebook and get ready for all the great advice Niki has.

One product can't be sold to everyone. You need to tailor your product or service to your audience. As Esther reminds us in this episode: “You can’t be everyone’s cup of tea, or you’d be a mug”.

Before posting content or advertising your products and services think about WIIFM, or rather WIIFMA (What's In It For My Audience). In this episode Esther and Melanie discuss different ideas on how to make it more valuable for your customers without you spending a lot of money.

Esther and Melanie are joined by Niraj Kapur in this episode to talk about how to use LinkedIn to get sales - with a few top tips on what NOT to do as well. Take notes as you listen and be sure to catch Niraj at Social Media Fest in November.

In this episode, Esther and Melanie talk about essential marketing skills for small business owners, cost-effective ways to improve marketing capabilities, and tools and resources for self-taught marketers.

What would you add to their list of suggestions?

In this episode, Esther and Melanie discuss what content marketing is, why it's important and how to leverage it in your business.

Hear the explanations and start using purposeful content marketing today!

What does it mean to have accessible marketing, how do you achieve accessibility in marketing and what exactly is WCAG 2.2 AA??

All of these questions and more are answered in this episode when Esther and Melanie speak to Tania Gerard.

In this special 300th episode, Esther and Melanie look back on what has changed and what has stayed the same in marketing over the past 300 episodes. There's also a special giveaway to celebrate making it to 300 episodes so listen in and enter for your chance to win.

Monitoring your social platforms is way more than just customer service. 

Find out in today's episode about all the essential touch points that can be covered by properly monitoring the. Learn how you can use free and paid tools to do it yourself.