How can you use WhatsApp as an integral part of your marketing? In this episode, Charlie Day explains how to get started and how to grow your business by using WhatsApp. Listen carefully as she gives lots of top tips.

Coca-Cola is a well-established brand that still needs to market its products. Right now they are using the "Share a Coca-Cola" campaign and adding proper names and generic titles to their cans and bottles. Why? To promote the use of user-generated content (UCG) and have more people talk about their brand. How can you implement something like this for your brand? Esther and Melanie give you some examples in this episode.

What exactly is social engineering and why should (or shouldn't) we use it in our businesses? Well, there is a lot of controversy around it at present with the M&S hack in the UK but that's only one side to it. Take a listen as Esther and Melanie dive into the pros and cons of social engineering (and what you should look out for to avoid the ugly side to it)

What's the best way to deal with a crisis? Start planning before it happens.

In this episode, Esther and Melanie talk with Tina Calder about what businesses of all sizes should and shouldn't do when faced with a crisis. Listen in and get your plan in place before you need it.

When you run your own business, or work for someone else, you can get so distracted by everything that you need to do that you forget WHY you're doing it. When you take a minute to remember your "why", you realise what's important, and you focus more on doing it all for the right reasons - whatever they may be. Take a minute today and refocus on your "why" - you'll be surprised how much easier it'll all become.

In today's episode, Esther and Melanie discuss why leaving your marketing in the hands of the youngest person in the room isn't usually a good idea. They discuss how, even though Gen Z and beyond have grown up with all things web, social media and digital marketing doesn't mean they know what to do with it.

What's been the experience within your business? Have you been schooled by your younger team or family members on how to run your business online or do you leave it to the more experienced members?

With the speed at which social media moves it's hard to keep up. Andy Lambert, founder of Content Cal and author of Social 3.0 joins Esther and Melanie to discuss what's on the horizon for social media, what we should focus on going forward and what channels to keep an eye on.

Setting up a simple email welcome sequence can save you lots of time and effort in the long run. Welcome sequences can be used to automatically send emails to new contacts on your mailing list to introduce them to your different services, or it can be used after making a sale to ask for reviews and to offer discounts for future sales.

In this episode, Esther geeks out about them while Melanie rolls her eyes and tries to pretend to be interested in the technical stuff. Have a listen and design your own simple email marketing sequence and save yourself lots of time.

Having an influencer or celebrity take over your social media account for a day or so can have many benefits for your account, depending on your goals of course and making sure you have shared values with the person taking over, but have social takeovers had their day?

In this episode Esther and Melanie discuss the pros and cons of handing over your social platforms to someone else. Is this something you've done in your business? Or something you're considering? Let us know in the comments.

In this weeks episode Esther and Melanie hone in on one area of the strategy. It's a lot more detailed than perhaps we give it credit and when building a strategy for ourselves or a client, we need to refine it more fully.

Listen in and get the tips you need to build a Media Strategy today and listen on for more details to help build yours in the coming weeks.