We all know how quickly the world of marketing and social media moves, so when it comes to the latest trends, newest platforms etc, is it important to keep up or is it simply impossible? That's what Esther and Melanie discuss in this episode of the podcast. We can all find ourselves struggling to keep up with the latest trends or even unsure how to use them in your business, but have you ever considered starting your own?

Podcasting is a great way to get your message out and have your voice heard. The barriers to entry are low, so what's stopping you? In this episode, Esther and Melanie speak to fellow podcaster Aoife O'Brien about podcasting and more. Take a listen and let us know if you will start a podcast.

There are a number of reasons why people buy your products and services. In this episode, Esther and Melanie break down some of the reasons why people buy as they focus on consumer behaviour - the psychology behind the purchase. Grab a pen and paper and get writing notes to help you.

Graphic design is an important element of your marketing. In this episode, Esther and Melanie talk to Ange Lyons of Lyons Creative about all things design, including Canva! Listen in for some real nuggets of information you can implement today.

In this episode, Melanie takes us through the top things to include in our elevator pitch and tagline. Grab your pen and paper, take notes and make the relevant changes you need to make. Were you already including these things? Did anything surprise you? Let us know!

Last year, our hosts interviewed Meriem Nacer all about PPC in episode 177. So much has changed since then so listen to this episode for up to date advice before running your online campaigns.

Who is Esther Ocampo? Who is Melanie Boylan? After almost 5 years of presenting The Monday Morning Marketing Podcast, it's time to find out more about the award-winning hosts.

Planning ahead is a great habit to get into. Planning one quarter ahead is about as far in advance as Esther and Melanie recommend because you never know what's around the corner. Listen in to this episode for some top tips on what to include and how to plan out your marketing.

There are so many options out there for software to help us in the day to day running of our business but how can you know what’s good and what’s not? In this episode, Esther and Melanie talk about some of the software they use regularly and others they’ve tested recently to help you get an idea if it’ll work for your needs. PD. These are not platforms that pay our duo. These are just honest consumer reviews.

In this episode, Esther and Melanie give you practical tips and advice to help you network more effectively. Whether it's doing your homework beforehand or jotting down information about your new contacts, you're sure to hear something that's useful for you.