Wandering But Not Lost Podcast | Business Tips & Techniques for Life Balance

Episode 308: From Search to Sold: Mastering the Buyer Sales Cycle


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In this episode, we dive into the Buyer Sales Cycle, exploring the process from both the buyer’s and the real estate agent’s points of view. We begin by discussing the buyer’s journey, which typically starts 6-12 months before even connecting with an agent. Buyers are researching homes online, saving for down payments, and possibly getting pre-qualified for a loan.

Next, we shift to the real estate agent’s perspective. We’ll outline how agents find and nurture leads, convert them into active buyers, and guide them through the entire home-buying process. From property selection and showings to writing offers, negotiating, and navigating the under-contract phase, agents play a critical role in ensuring a smooth transaction.

We also introduce the BDA (Before, During, After) Concept, a framework for agents to manage their buyers through each stage of the sale. The “Before” phase covers initial contacts and writing offers; the “During” phase focuses on tasks from contract execution to closing; and the “After” phase includes post-closing follow-up, ensuring long-term client relationships.

Whether you’re a buyer looking to understand the process or a real estate agent refining your approach, this episode provides a comprehensive look at how the buying process works from start to finish.

Find our show notes at https://www.wbnlcoaching.com/podcast

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Wandering But Not Lost Podcast | Business Tips & Techniques for Life BalanceBy Matt Emerson & Jan O'Brien - Business & Life Balance Coaches

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