With all of the changes with Instagram and the addition of short videos called Reels, creators are wondering how to leverage the algorithms now.

In one word, video.

Video, especially 6 second videos that use trending audio, continue to dominate the feeds of Instagram users. 

On Amplify Your Success Podcast episode 309, Jake Adam Davey, host of the INfluence Podcast, drops in to share how you can gain attention from your ideal audience and spark engagement that turns into hot leads.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

• [4:44] What is changing on Instagram and the benefit to users and their marketing efforts.
• [7:05] How YouTube, Netflix and the short video trend are driving what users want to see more of.
• [8:57] Jake talks about how we can differentiate our brand on Instagram.
• [12:22] How creating video for Instagram helps establish credibility with your audience.
• [13:45] The secret to getting engagement on Instagram right now.
• [16:35] Jake shares how to inspire conversations in the DMs that will wake up dormant leads and get your ideal clients to raise their hand to working with you.
• [25:57] What “hot buttons” to use on Instagram to improve your ROI (return on investment) on this platform
• [34:58] The importance of doing what others put off to achieve your next level of success.

 

About the Guest

Jake Adam Davey is the UKs leading Instagram Marketing Expert and a global educator.

His mission is to help ordinary people/highly ambitious & driven people live extraordinary lives by providing practical tools and guidance by empowering them in areas of wealth, personal mastery and business.

With over 15 years experience in education and leadership, Jake has taught sales and marketing strategies to tens of thousands of business owners and entrepreneurs worldwide. He has spoken on stages across the UK, South Africa, Asia and across Europe.

Over the past 5 years, through Instagram marketing and sales, Jake has helped his clients generate over $14M in sales and reach and influence millions of people around the globe with their message, product or service through his flagship training program, InstaGalactic.

He’s the founder of the Influence Podcast and has appeared in a wide range of media outlets including CBS, NBC and Fox.

In his free time he loves reading, CrossFit and spending as much time outdoors in nature as he possibly can!

 

Resources Mentioned in This Episode:

• Get Jake’s Free Tool: Create The Perfect Instagram Post
• Discover Melanie’s 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Platforms.