If you've opened up Apple TV lately, you know that all you can see is ads for Lionel Messi—everywhere. Apple has even put Messi ads in the Movies tabs of the app. There's no doubt that he's the world's best player and Apple is doing everything they can to promote MLS, but maybe they can tone it down a bit. Dave and I also talk about the Vision Pro App Store and how important that will be going forward. Elon Musk changed the name of Twitter to X—does that make any sense at all?

Show Notes:

• Apple’s MLS deal off to a rip-roaring start

• Tim Cook once denied for an Apple Card

• Gurman: Excellent question about the Vision Pro App Store

• Vision Pro apps may need kick-starting by Apple, to persuade developers to bother

• Gruber on Musk changing Twitter to X

• Meta, Microsoft, hundreds more own trademarks to new Twitter name

Shows and movies we’re watching

• The Bay, BritBox
• Glitch, the rise and fall of HQTrivia, Max
• Ted Lasso