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Episode 31: 5 Questions with Greg Cammarata

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πŸŽ₯ Video Prospecting

5 Questions with Greg Cammarata

AE, demandDrive

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There are plenty of studies out there that show email and phone response rates are at all-time lows, so knowing how to get your message in front of the right prospects in a way that they’ll actually notice is becoming an increasingly valuable skill.

Alex sat down with Greg Cammarata to talk about how he approaches video prospecting. They dive into the process behind creation, how he picks his prospects, and where video sits in his prospecting toolbox.

Structure & Questions:

  1. When do you decide if someone’s worth sending a video to? Do you send one to all of your prospects or do they have to have certain parameters?
  2. What does your video creation process look like? Can you walk us through the basic steps?
  3. Do you have templated videos or are they all personalized to the individual?
  4. How creative do you get with these videos? Do you get gimmicky? Is it focused solely on the offering or is there some less relevant rapport building involved?
  5. Where do you fit video into your overall cadence?
    6. ...more
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