April 23, 2025

Episode 31: Building Your Sales Process To Close More Deals - Part 1

27 minutes

In this insightful episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore the complexities of developing a highly effective sales process, underscoring the value of a well-structured approach. The discussion focuses on the first three stages of a comprehensive sales process: lead generation, initial meetings, and quotations. Jemimah and Ben offer a detailed analysis of how to effectively manage these crucial stages, providing practical tips for both inbound and outbound lead generation. Emphasising the importance of early-stage engagement, they highlight the need for personalisation to create value and foster stronger connections with prospects.

Key Takeaways:

Developing a structured sales process with clear stages can significantly improve business outcomes.

Creating value early and often in the sales process helps establish meaningful connections with prospective clients.

Systematic, small changes in sales approaches can lead to a substantial increase in sales closure rates.

Effective qualification of leads is crucial to ensure sales efforts are directed at the right prospects.

Personalizing the sales process, such as by presenting quotes through conversation rather than email, enhances engagement and success rates.

Time Stamps:

0:00 Intro

1:46 Sales Processes

5:30 The Broader Sales Process

5:58 5 Areas of a Sales Process

7:37 Qualifying the Leads

10:45 Meet and Greet

17:30 Give the Customer A Job

19:24 Preparing the Quotation

25:20 What To Watch Out for Next Week

25:55 Weekly Silver Bullets

26:23 Outro

Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.

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