Friends in Business

By Jemimah Ashleigh and Ben Wright

Welcome to the *Friends in Business Podcast,* where hosts Jemimah Ashleigh and Ben Wright join forces to become your trusted allies in the world of entrepreneurship. This dynamic duo is dedicated to s... more

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FAQs about Friends in Business:

How many episodes does Friends in Business have?

The podcast currently has 36 episodes available.

Friends in Business episodes:

May 28, 2025Episode 36: Our Lessons From 2 Decades of Working With Coaches That Will Help Supercharge Your Growth
In this episode of the Friends in Business podcast, Ben Wright and Jemimah Ashleigh Ben Wright and Jemimah Ashleigh explore the powerful concept of coaches having their own coaches, shedding light on why the right business mentor can be a game-changer for both personal and professional development. Drawing distinctions between effective coaching and general mentoring, Ben and Jemimah examine what truly makes an investment in coaching worthwhile. From elite athletes to their own lived experiences, they share how meaningful guidance has shaped their journeys—with a healthy dose of humour and practical wisdom along the way.
Key Takeaways:
Seek coaches who have demonstrable expertise and are aspirational figures within your desired field.
A well-structured coaching program or framework significantly enhances the effectiveness and outcome of the coaching engagement.
Coaches usually provide paid, structured development focusing on eliciting business growth, unlike mentors who offer occasional advice.
A good coach not only supports but holds you accountable, crucial for tangible growth and progress.
Coaches often provide access to their networks, which can be a treasure trove of opportunities in small businesses or specific leader roles.
Time Stamps:
0:00 Intro
1:10 Coaches
3:55 Coaches vs. Mentors
6:11 Where Did Ben Got Connected With His Coaches
9:40 Why We Should Have A Coach?
13:05 What is A Good Coach
20:12 Advice On How To Look For A Coach
21:44 Outro
Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.
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23min
May 21, 2025Episode 35: Taking Care of Your Mental Health When the Pressure is ON
In this episode of the Friends in Business podcast, Ben Wright and Jemimah Ashleigh explore the complex and often-overlooked topic of mental health among entrepreneurs and business leaders. Drawing on their own lived experiences, Ben and Jemimah share candid reflections and pivotal moments from their professional journeys, offering practical insights into maintaining a healthy work-life balance amid the relentless demands of entrepreneurial life. The conversation highlights the critical role of consistent daily habits — from quality sleep and nutrition to regular exercise and recognising personal triggers — in supporting mental well-being.
Key Takeaways:
Establishing and maintaining consistent routines around sleep, diet, and exercise significantly impact mental health.
Knowing personal triggers and how to manage them can improve stress responses and overall well-being.
Creating a physical environment at home that supports mental well-being—such as including workout spaces or saunas—can enhance life quality.
Morning routines and practices like meditation or mindfulness exercises can aid in mental preparation for a busy day.
Disconnection from digital devices and prioritizing downtime can enhance productivity and mental clarity.
Time Stamps:
0:00 Intro
1:37 Ben’s Mental Health Haven
4:4 Jemimah’s Mental Health Haven
6:30 Mental Health Management
7:39 Know Your Levers Around Sleep
9:13 Know Your Levers Around Food
9:51 Health and Fitness
11:28 Knowing Your Triggers
13:01 Get Out Of Your Triggers
15:01 Morning Routine
16:30 Disconnection
21:03 Weekly Takeaways
22:11 Outro
Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.
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23min
May 14, 2025Episode 34: Dead or Alive, Who Would You Choose?
In this episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore their dream dinner conversations with influential thought leaders and share their vision for ideal business collaborations. They reflect on the profound impact that influential figures—such as renowned sales strategist Alex Hormozi and productivity guru James Clear—have had on both their professional journeys and personal growth. Their reflections offer listeners valuable takeaways and a deeper understanding of the principles that shape successful business practice.
Key Takeaways:
Ben and Jemimah discuss the influential figures who have shaped their professional journeys, including Alex Hormozi, James Clear, and comedian John Oliver.
The hosts share their aspirations for collaborations with major brands like Qantas and Spotify, which could significantly expand their audience reach.
The episode highlights Jemima’s passion for merging entertainment with education, as seen in her admiration for John Oliver’s work on “Last Week Tonight.”
The episode provides insight into Ben and Jemima’s personalities, as they share humorous takes on potential reality TV show participation.
Throughout the episode, the importance of learning from diverse perspectives is emphasized, even when you don’t agree with every aspect of someone’s ideology.
Time Stamps:
0:00 Intro
1:12 Jemimah’s Abode and Paintings
3:37 Dream Person to Collaborate With
4:29 Ben’s Dream Person to Hangout With
7:50 Jemimah’s Dream Person to Hangout With
11:14 Ben’s Dream Collaboration
13:26 Jemimah’s Dream Collaboration
14:30 Ben’s Dream Reality Show To Be On
15:46 Jemimah’s Dream Reality Show To Be On
17:55 Outro
Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.
...more
19min
May 07, 2025Episode 33: How to Fill Gaps in Your Sales Activities To Stop Wasting Leads
In this episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore the critical task of identifying and addressing gaps within business processes. Ben underscores the importance of defining a clear 12-month vision as a foundational step in uncovering areas for improvement. By setting a forward-looking roadmap, businesses can pinpoint inefficiencies and implement targeted actions for growth. Jemimah complements these insights with practical analogies and highlights the need for adaptability and a mindset of continuous improvement.
Key Takeaways:
Establishing a clear 12-month vision is crucial for identifying and addressing gaps in your business processes.
Effective change management requires team involvement and collaboration in devising solutions.
Small, consistent changes can accumulate, leading to significant improvements in business outcomes.
Measurement and management of progress are vital for accountability and ensuring goals are achieved.
Leveraging technological advancements like AI can help streamline processes and drive growth.
Time Stamps:
0:00 Intro
1:04 The United States
2:40 A.I.
4:20 Gaps In Our Offering
6:22 Work Out Where You Want To Get To
11:45 Come Off The Back of Process Mapping Your Business
15:50 The ONE Degree
17:35 Settings Deadlines
18:57 Weekly Takeaway
19:51 Outro
Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.
...more
21min
April 30, 2025Episode 32: Building Your Sales Process To Close More Deals - Part 2
In this episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh discuss how impactful outcomes are achieved by strategically structuring sales activities while remaining agile in the face of shifting market conditions. Building on themes from a previous episode (episode 31), they highlight the significance of ongoing value creation and maintaining strategic engagement with key decision-makers. Throughout the discussion, Jemimah and Ben share proven strategies for sales professionals to boost their success in closing deals. With a strong focus on structured processes and customer-centric strategies, the hosts offer a thorough roadmap for navigating the sales journey from initial lead generation through to seamless onboarding.
Key Takeaways:
Structuring sales processes around lead generation, meet-and-greet, quotation, closing, and post-sale account management can significantly improve business outcomes.
Effective sales techniques include ensuring visibility among decision-makers and leveraging needs analysis to address objections and closure.
Post-closure onboarding is crucial for ensuring customer satisfaction and encouraging repeat business, with salespeople playing a proactive role in follow-up.
The transition from closing a deal to onboarding impacts both short-term customer experiences and long-term business growth.
A robust follow-up strategy will address customer needs and potentially uncover opportunities for more extensive engagements.
Time Stamps:
0:00 Intro
1:14 Episode 31 Recap
3:49 The Closing Process
6:34 Getting In Front of Decision Makers
10:00 Checking Back to the Key Needs Analysis Questions
10:54 Setting Deadlines
14:27 Structured Follow Up
15:10 Booking the Next Steps
16:27 Onboarding
19:15 The Nurturing Campaign
19:34 Weekly Silver Bullet
22:29 Outro
Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.
...more
24min
April 23, 2025Episode 31: Building Your Sales Process To Close More Deals - Part 1
In this insightful episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore the complexities of developing a highly effective sales process, underscoring the value of a well-structured approach. The discussion focuses on the first three stages of a comprehensive sales process: lead generation, initial meetings, and quotations. Jemimah and Ben offer a detailed analysis of how to effectively manage these crucial stages, providing practical tips for both inbound and outbound lead generation. Emphasising the importance of early-stage engagement, they highlight the need for personalisation to create value and foster stronger connections with prospects.
Key Takeaways:
Developing a structured sales process with clear stages can significantly improve business outcomes.
Creating value early and often in the sales process helps establish meaningful connections with prospective clients.
Systematic, small changes in sales approaches can lead to a substantial increase in sales closure rates.
Effective qualification of leads is crucial to ensure sales efforts are directed at the right prospects.
Personalizing the sales process, such as by presenting quotes through conversation rather than email, enhances engagement and success rates.
Time Stamps:
0:00 Intro
1:46 Sales Processes
5:30 The Broader Sales Process
5:58 5 Areas of a Sales Process
7:37 Qualifying the Leads
10:45 Meet and Greet
17:30 Give the Customer A Job
19:24 Preparing the Quotation
25:20 What To Watch Out for Next Week
25:55 Weekly Silver Bullets
26:23 Outro
Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.
...more
28min
April 16, 2025Episode 30: The 5 Ways To Leverage Business Awards
In this episode of Friends in Business, Ben Wright and Jemimah Ashleigh explore the importance of business awards and how entrepreneurs can use them to drive growth. As finalists in the prestigious Australian Small Business Champion Awards, both hosts share their excitement and offer valuable insights into the application process. The discussion focuses on the impact of accolades as powerful social proof that can greatly enhance a business’s credibility and growth potential. Ben highlights the significance of strategically selecting awards and adopting a methodical approach to applications. Jemimah also stresses how awards can become valuable tools for fostering long-term business growth and boosting customer trust.
Key Takeaways:
Proudly share any nominations or awards on social media and other platforms to enhance visibility.
Engage with other finalists as potential collaborators or partners in business ventures.
Using these events for networking and capturing social proof provides authentic content and exposure.
Repurpose and refine applications to fit various awards, maximizing your likelihood of continuing to attain recognition.
Incorporate awards in marketing collateral, email signatures, and websites to constantly promote business excellence.
Time Stamps:
0:00 Intro
0:43 Congratulations On Being an Award Finalist
3:14 Process To Being A Finalist
4:52 Awards as Social Proof
6:20 5 Ways to Leverage Awards
6:40 Sharing The Award
7:53 Leverage The Fact That Other People Are Finalist
9:13 Go To The Awards
10:41 Leverage The Award Application
11:51: Put Your Award Everywhere
13:18 Recap
14:13 How to Be A Finalist
19:37 Outro
Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.
...more
21min
April 09, 2025Episode 29: How To Know If You're An Expert In Your Field
In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the importance of recognising and effectively communicating your expertise in business. The conversation kicks off with a light-hearted reflection on Ben’s recent success in aquathlons, celebrating his championship win, before transitioning into a discussion on how these skills translate into valuable business insights. Jemimah stresses the importance of understanding the specific problem your business addresses, knowing your target audience, and identifying the platforms they frequent, whether it’s LinkedIn or Qantas magazines. Together, they introduce a strategic communication framework known as the “10 Things Exercise,” which helps businesses pinpoint their core expertise and leverage it for thought leadership and content creation.
Key Takeaways:
Understanding the precise problem your business addresses is critical for effective communication and engagement with your audience.
Identify where your target audience spends their time and tailor your content to those platforms, like LinkedIn for business leaders.
Build a “10 Things” list to clarify your and your business’s core expertise, creating a focused blueprint for social media and content strategy.
Maintain focus on relevant content that aligns with your expertise, resisting the temptation to get sidetracked by unrelated opportunities.
Tailor content to reflect the outcomes and benefits your products or services offer to reinforce your position as an industry expert.
Time Stamps:
0:00 Intro
0:56 Ben’s Big Win
5:11 Building Out Expertise
9:01 Getting Very Clear On What Problem to Solve
14:08 Figuring Out What To Communicate
15:09 Doing the 10 Things
17:12 Social Media Plan
20:03 10 Things In A Product Level Business
22:44 Recap
24:44 Outro
Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.
...more
26min
April 02, 2025Episode 28: Defining Success - How To Know What It Looks Like for YOU
In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh guides you through the realms of entrepreneurship, success, and personal development. As Ben and Jemimah explore the concept of success beyond financial metrics, they reflect on their individual journeys, emphasising the significance of personal goals and the importance of fostering a supportive team. For Ben, success in his 40s is defined by working smarter rather than harder. With a disciplined approach and a strong work ethic, he highlights the value of strategic planning and teamwork in achieving success. Jemimah, in contrast, views success as the autonomy to be her own boss and the ability to create opportunities for others. She discusses the importance of a balanced team, allowing for both professional success and personal fulfilment.
Key Takeaways:
Explore how success can be defined through personal fulfillment and growth, not just financial achievements.
Jemimah and Ben share their entrepreneurial journeys, detailing the successes and challenges they’ve encountered.
Learn how building a robust team can enhance productivity and contribute to a more balanced work-life dynamic.
Understand the importance of setting clear goals, creating strategic plans, and executing them effectively to achieve success.
Gain insights into cultivating personal growth alongside professional success, with practical advice from experienced entrepreneurs.
Time Stamps:
0:00 Intro
1:05 Jemimah Recent Entrepreneurial Adventure
4:15 Success and the Drivers for Success
5:15 Studying Your 20’s, Learning in your 30’s, Making Money in Your 40’s
9:58 Jemimah’s Driver for Success No. 1
15:53 Being Your Own Boss When You Are Not Owning Your Business
16:48 Jemimah’s Driver for Success No. 2
20:30 Framework to Driving Success
25:14 Outro
Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.
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26min
March 26, 2025Episode 27: The Best Pieces of Advice We've Received Over Our 20+ Year Careers
In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashley delve into invaluable advice for business owners and aspiring entrepreneurs. Despite the looming threat of a cyclone, they maintain that the show must go on, setting a tone of resilience for an episode brimming with practical wisdom. Ben and Jemimah share pivotal pieces of advice that have significantly shaped their careers. These takeaways offer invaluable guidance for anyone looking to sharpen their business skills while enhancing their personal well-being.
Key Takeaways:
Striving for perfection can cause delays. Progress is about making incremental steps, even if they are not perfect.
Perfect for navigating tough emotional or business times by reminding oneself that difficult moments are temporary.
Setting boundaries is crucial to prevent work from overtaking personal time and well-being.
Encourages taking immediate action to prevent procrastination and build a habit of productivity.
Highlights the importance of prioritizing tasks and balancing different areas of life without spreading oneself too thin.
Time Stamps:
0:00 Intro
3:03 The Pieces of Advice Ben And Jemimah Had Across Their Careers
5:03 “Done Is Better Than Perfect”
7:15 “This Too Shall Pass”
9:26 “ You Have to Know When to Stop”
10:31 Creating Boundaries
12:40 “Why Do Tomorrow What You Can Do Today”
16:15 “ You Can Have It All, But You Can’t Have It At The Same Time”
20:30 “ Work out What You Really Good At And Supplement Those Skills With People Who Are Good Around What You Aren’t”
22:35 Recap
23:53 Outro
Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.
...more
25min

FAQs about Friends in Business:

How many episodes does Friends in Business have?

The podcast currently has 36 episodes available.