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Friends in Business
Friends in Business episodes
- Episode 9: Getting Visible Through Media and PR
In this episode of Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explored the untapped possibilities of free media. The topic centres on using a 24-hour media cycle to boost corporate awareness without PR costs. Ben discusses his endurance running adventure, inspired by Jemimah's ‘Rule of Five’ from earlier episodes, connecting personal growth to business exposure techniques. They emphasise the necessity of personal branding, pitching meaningful tales, and understanding one's target audience in discovering and capitalising on niche-relevant media callouts.
Key Takeaways:- Entrepreneurs should realize the potential of free media in a round-the-clock global news environment.
- Platforms like Source Bottle and HARO are excellent tools to find and respond to opportunities for media exposure.
- Identifying what publications your target audience engages with is crucial for effective media pitches.
- Create and refine your core stories to align with various media outlets.
- There’s a significant distinction between organically earned media and paid media placements; understand the benefits and limitations of each.
Time Stamps:
0:00 Intro
2:23 Free Media and 24 Hour Media Cycle
2:54 Knowing the 24 Hour Media Cycle
6:20 Knowing Where To Go and Source Bottle
8:15 Harrow
8:58 Paying For Media and Awards
12:09 Knowing Where To Be Featured
13:59 Pitch Some Stories
18:37 Where To Start
19:28 Key Takeaways
Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.
22 min - Episode 8: How to Prioritise Actually Taking Care of Yourself
In this episode of Friends in Business Podcast, hosts Ben Wright and Jemimah Ashleigh explore the essential topics of health, wellness, and fitness for entrepreneurs and business leaders. The discussion touches on several crucial areas, including the significance of mental fitness in maintaining a positive mindset, the development of effective rituals and routines, and the impact of exercise and nutrition on everyday life. Jemimah shares meaningful personal stories, underscoring the transformative potential of wellness in overcoming challenges. Ben presents statistics regarding the mental health of entrepreneurs and corporate leaders, advocating for proactive steps and professional support. Through a combination of personal anecdotes and practical advice, the hosts illustrate how prioritising wellness can serve as a foundation for both business success and overall life satisfaction.
Key Takeaways:- Acknowledge the importance of mental fitness in entrepreneurial success. Recognize the need for professional support and a robust support network.
- Establish consistent habits and routines that promote productivity and wellbeing, such as exercise and planning.
- Prioritise regular physical activity and balanced nutrition as foundational elements for health and productivity.
- Understand personal sleep needs and prepare effectively to ensure quality rest.
- Identify personal priorities to achieve a balanced lifestyle, integrating professional and personal commitments.
Time Stamps:
0:00 Intro
0:56 Waking Up Early
2:51 Health, Wellness and Fitness
4:29 Mindset
6:04 Mental Fitness
6:52 Rituals and Routines
9:00 Exercise and Nutrition
14:08 Sleep and Preparation
17:47 Balance
20:17 Takeaways
21:49 Outro
Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.
23 min - Episode 7: Building a Personal Brand That Gets You Noticed
In this episode of Friends in Business Podcast, hosts Ben Wright and Jemima Ashleigh explore the significance of developing a personal brand, differentiating it from a mere reputation. Their discussion incorporates personal anecdotes and practical examples, illustrating how a strong personal brand can significantly influence business success. Infused with wit and expertise, the dialogue provides listeners with an engaging exploration of how personal branding extends beyond reputation and its increasing relevance in today’s professional environment.
Key Takeaways:Personal Brand vs. Reputation: Understanding the difference and why the former surpasses the latter in importance.
Building Personal Do's and Don'ts: Practical advice on cultivating a personal brand, including appearance, values, and messaging consistency.
The Role of Values: Defining your values and knowing what issues you're willing to stand behind as essential to your brand.
Leveraging Personal Branding: Turn your personal identity into a strategic asset that can drive business growth.
Time Stamps:
0:00 Intro
1:05 Building A Personal Brand
2:36 Personal Brand vs. Reputation
3:41 Importane of Building a Personal Brand
5:14 What is a Personal Brand
6:21 Colors
9:12 Log and Fonts
10:23 Values
12:25 "The Ten Things"
16:48 Key Takeaways
17:49 Outro
Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.
19 min - Episode 6: Lead Generation - The Strategies You Need To Hear
In this informative episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh examine effective lead generation strategies, offering listeners valuable insights to enhance their customer acquisition processes. They elucidate the significance of identifying ideal customer profiles (ICP) and how businesses can ascertain the characteristics of consumers most likely to benefit from their products or services.
The hosts emphasise the necessity of establishing a robust value proposition—an essential method for businesses to clearly articulate their unique advantages. Additionally, they underscore that understanding where potential customers allocate their time and resources is crucial for effectively targeting marketing efforts, whether through traditional networking, social media, or local sponsorships.
Key Takeaways:
- Identifying your Ideal Customer Profile (ICP) is essential for targeted lead generation and marketing strategies.
- Articulating a clear and compelling value proposition helps potential clients understand why they should choose your business over competitors.
- Exploring unconventional avenues like community sponsorships can effectively reach target demographics in innovative ways.
- Regularly reviewing, refining, and iterating on lead generation strategies ensures sustained growth and responsiveness to market shifts.
- Engagement and buy-in from the entire team in crafting and implementing these strategies can yield substantial business benefits.
Time Stamps:
0:00 Intro
2:32 Lead Generation
4:13 Getting To Know Who Your Ideal Customers Is
6:03 Who Should We Be Targeting
10:19 Building the Value Proposition
13:40 Understanding Where the Customers Hang Out
17:35 Review, Refine and Rollout
18:47 Weekly Takeaways
19:27 Recap
20:53 Outro
Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.
22 min - Episode 5: The 3 Ways To Grow Revenue Fast
In this compelling episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore strategic pathways for achieving swift business growth. Drawing upon their extensive experience, they analyse essential strategies aimed at acquiring new customers, maximising value from current clients, and fostering customer loyalty. Their discussion provides valuable insights into effective revenue enhancement while considering cost factors and the advantages of sustainable scaling.
Ben and Jemimah underscore that while acquiring new customers can often be costly, it remains a crucial driver of growth. They recommend leveraging customer referrals, harnessing the power of networking, and employing targeted marketing strategies such as paid search and social media to attract new clients.
Key Takeaways:
- New customers are critical for growth, but acquisition strategies must balance cost-effectiveness with impact, utilizing methods like referrals and strategic networking.
- Increasing the average purchase size from current customers can significantly benefit a business without incurring high costs associated with new client acquisition.
- Encouraging repeat purchases through timing and engaging offers can lead to customer loyalty and sustained revenue growth.
- Employ a mix of organic and paid marketing efforts to ensure consistent client pipeline development.
- Businesses should balance new customer acquisition with maximizing existing customer value and encouraging repeat business to maintain sustainable growth
Time Stamps:
0:00 Intro
2:08 Growing Revenue
3:59 New Customers
6:11 Ways To Get New Customers
14:07 Getting More From Existing Customers
17:01 How To Get More From Existing Customers
18:57 Returning Customers
22:16 Recap
23:22 Weekly Takeaway
24:39 Outro
Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.
26 min - Episode 4: The Sum of 5: Getting the Best out of Yourself
In this engaging episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashley explore the transformative notion of the "Sum of Five." This concept posits that the five individuals with whom you spend the most time have a significant impact on your success and overall life outcomes. They examine a variety of influences, ranging from professional relationships to social media interactions, that contribute to both personal and professional development.
The episode also features a fascinating study from Stanford University, which illustrates how different socioeconomic contexts can shape individual progress. Ben and Jemimah stress the importance of evaluating the influences in one’s life—both personal and digital—to ensure they align with one's goals. They discuss the theory of neural synchronicity, highlighting the profound effects of surrounding oneself with aspirational people and content.
Key Takeaways:
- The people you spend the most time with heavily influence your personal and professional growth. Assess and choose your circle wisely.
- Socioeconomic environments and the people you associate with impact your life’s trajectory more than you might realize.
- Evaluate who influences you through digital platforms and ensure they align with your ambitions and values.
- Mindful social interactions can propel your career and personal life if you focus on quality over quantity.
- Being conscious of how you spend your time, resources, and attention can lead to better life satisfaction and success
Time Stamps:
0:00 Intro
1:05 The Sum of 5
1:30 The Loose Association Story
5:27 Stanford University Study: Neural Synchronicity
11:35 Maximizing the Results from the Sum of 5
18:11 Rating Scale
21:39 Weekly Take Away
23:25 Outro
Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.
25 min - Episode 3: How to Network with Real Intention for Real Results
In this insightful episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore the essential role of networking in achieving business success. Renowned for their practical insights, Ben and Jemimah examine the complexities of networking by discussing effective strategies, sharing personal experiences, and offering expert guidance on relationship building and strategic connections within the business environment.
Focusing on contemporary networking methods, the hosts elucidate how professionals can effectively navigate both virtual and face-to-face networking situations, enabling them to identify and engage with their target clientele. A key aspect of their dialogue centres on the importance of preparation for networking, which includes strategizing on what to communicate and when to engage, as well as the critical need for persistence in follow-up efforts.
Key Takeaways:
- The significance of choosing the right networking modality that aligns with your business needs and preferences.
- Understanding the importance of elevator pitches and having a ready-to-go introduction that effectively communicates your value proposition.
- Recommendations on how to network with intentionality, including strategically introducing others to build reciprocity.
- Insights into the process of logging and managing contacts post-networking to maintain and build relationships.
- Tips on goal-setting for meetings and the importance of showing genuine care through research and preparation.
Time Stamps:
0:00 Intro
1:50 Networking
5:00 Preparation
5:44 How To Think
6:51 Modalities
12:38 Sentence Pictures
13:40 What To Right or What To Say
16:18 When To Engage
24:33 How To Introduce Ourselves
25:02 Outro
Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.
27 min - Episode 2: 5 Things You Need To Know About Social Media Right Now
In this captivating second episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore the pivotal theme of harnessing social media to enhance business visibility. They commence by examining the role of social media within a broader business growth strategy, highlighting platforms such as LinkedIn, Instagram, TikTok, and Facebook. Their discussion unveils intriguing statistics and insights into the attention economy, underscoring the necessity of knowing where your clients are most active online.
Jemimah stresses the importance of regular posting and offers in-depth guidance on best practices for content creation, encouraging listeners to engage authentically with their audience. She presents five concrete strategies for effective social media use, including selecting appropriate platforms, adhering to a consistent posting schedule, diversifying content, and fostering community engagement. This episode is a valuable resource brimming with practical advice and actionable tips for anyone looking to refine their social media strategy and strengthen their online presence.
Key Takeaways:
- Focus on the key social media platforms where your clients spend time—LinkedIn, Instagram, TikTok, and Facebook.
- Aim to post every day to ensure a wider reach of your audience and increase engagement rates.
- Mix your content to include expert insights, sales posts, personal updates, and inspirational messages to keep your audience engaged.
- Actively interact with your community by responding to comments and engaging with their content.
- Begin with what you can manage, and gradually increase your posting frequency to build momentum.
Time Stamps:
0:00 Intro
2:27 Social Media
4:75 5 Things To Know About Social Media
4:29 Know What Platforms You Reach
5:19 Attention Economy
10:30 Post Every Single Day
14:48 Types of Contents
19:25 Utilising Social Media
20:47 Make Sure to Engage
23:40 Takeaways from this Episode
Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.
27 min - Episode 1: Who Are Your Friends in Business?
Welcome to the first episode of the Friends in Business Podcast, hosted by Jemimah Ashleigh and Ben Wright. In this episode, Jemimah and Ben provide a compelling look at their personal stories, highlighting how their varied experiences lead to valuable business insights. Jemimah’s transition from a high-security law enforcement role to a thriving entrepreneur emphasizes the critical role of visibility in achieving business success. Conversely, Ben illustrates the importance of value creation and robust systems for sustainable growth. Together, they preview what listeners can anticipate: practical business skills, effective systems and processes, visibility strategies, and inspiring journeys.
Key Takeaways:
- Understanding and enhancing your visibility can significantly impact your business success.
- Focusing on creating clear and significant value for your customers is crucial for scaling your business.
- Effective systems and processes are necessary to support business growth and scalability.
- Defining and working towards your aspirational goals can lead to both personal and professional fulfillment.
- Both hosts share their experiences of making mistakes and unexpected wins, highlighting that failure can be an important part of the learning process.
Time Stamp:
0:00 Intro
1:35 Who is Ben Wright
5:45 Who is Jemimah Ashleigh
10:38 Friends In Business Story
12:27 What Listeners Can Expect
17:30 Podcast Take Away
20:05 Task for YOU
20:43 Outro
Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.
22 min
About Friends in Business
From the publisher's feed
Welcome to the *Friends in Business Podcast,* where hosts Jemimah Ashleigh and Ben Wright join forces to become your trusted allies in the world of entrepreneurship. This dynamic duo is dedicated to sharing their extensive knowledge and experience to help you navigate the complexities of business with confidence and clarity.
Jemimah Ashleigh is a renowned PR specialist, business coach, and influential speaker. As the founder of The Visibility Lab, Jemimah has empowered countless women entrepreneurs to master PR, achieve significant media exposure, and build powerful personal brands. With a background in law enforcement and human trafficking, she brings a unique perspective to her coaching, combining strategic insights with a deep understanding of the challenges women face in business. Jemimah is also an accomplished author and media personality, known for her impactful speaking engagements and International best-selling author.
Ben Wright is a leading sales strategist based in Noosa, Australia. With over a decade of experience in transforming sales strategies, Ben is known for his ability to craft tailored plans that drive business growth. His expertise lies in conducting in-depth analyses of sales processes and implementing innovative solutions to enhance efficiency and effectiveness. Ben’s collaborative approach and strong communication skills make him a sought-after consultant for businesses looking to improve their sales operations and achieve sustainable success.
On the *Friends in Business Podcast,* Jemimah and Ben bring their wealth of knowledge and practical insights to the forefront. Their goal is simple: to be your friends in business, offering valuable lessons and actionable advice to help you thrive. Whether you’re an aspiring entrepreneur or an established business owner, their conversations will provide you with the tools and strategies you need to succeed.
Join Jemimah and Ben as they dive into a range of topics, from PR and sales strategies to personal development and business growth. Their engaging and informative discussions are designed to make complex business concepts accessible and relatable. With each episode, you’ll gain new perspectives, practical tips, and the support of two experienced professionals committed to your success.
Tune in to the *Friends in Business Podcast* and start your journey towards achieving your business goals with the guidance of your new business friends.